Sr. Brand Strategist
About MERGE
We are a marketing and technology agency focused on the intersection of health and wellness. Our mission is to unite people and brands to empower healthier, happier lives.
Role Overview
As our Senior Strategist, Brand Strategy, you will focus on diverse health portfolios, driving impactful brand foundations across Life Sciences, Provider/Hospital Systems, Payer/Health Systems, and Wellness industries. You will serve as a strategic engine, bridging market and customer insights to solve the problem of "Why," defining brand promises, and crafting roadmaps that humanize healthcare experiences.
Qualifications & Competencies
Experience: 4 to 6 years of brand strategy experience within an agency, market research company, or strategic consultancy, with a strong foundation in healthcare, health systems, or life sciences.
Health Literacy: Strong understanding of applying strategic principles in complex healthcare landscapes, navigating regulatory and emotional environments of patients, payers, providers, and HCPs.
Core Strategic Fluency: Proven command of brand strategy principles, including brand positioning, competitive analysis, audience insight, journey mapping, communications planning, and creative brief writing.
The Toolkit: Proficiency with collaboration tools, research methodologies, and modern strategic frameworks.
Mindset: Critical thinking, creative curiosity, accountability, and a collaborative spirit.
Clear Career Framework
This role is part of a defined career ladder designed to expand your capabilities from mastering the craft to learning to lead.
Pay
$60,150 - $88,250 annually, based on individual's skills, experience, qualifications, location, and other relevant factors.
Benefits
Medical, Dental, Vision, Life Insurance
401K
Lifestyle Spending Account
Employer Paid Life & Disability Insurance
Flexible Time off & Holidays
Equal Opportunity Employer
We welcome and celebrate diversity, ensuring a supportive and empowering environment for all team members.