Sr Brand Strategist

About the role

The Senior Brand Strategist plays a crucial role in driving creative excellence through brand-led strategies that unlock growth, inspire consumer behavior, and maximize brand and commercial impact. They translate business objectives, consumer insights, and data into breakthrough creative strategies and inspiring briefs, leading cross-functional teams to deliver culturally relevant, award-worthy campaigns with measurable impact.

Responsibilities

• Drive creative strategies that deliver exceptional marketing experiences, shift consumer behavior, and maximize brand and commercial growth
• Translate business objectives, consumer insights, and data into breakthrough creative strategies and inspiring briefs
• Own end-to-end campaign effectiveness, optimizing performance across audiences, channels, and brand and commercial KPIs
• Uncover culturally influential insights and craft compelling creative narratives that strengthen LEGO brand leadership and maximize marketing effectiveness
• Apply strategic thinking across products, experiences, and channels to elevate creative excellence
• Work closely and productively with the best creative and communications talent on the planet
• Stay ahead of emerging consumer trends, creative thinking, and marketing platforms to continually raise the bar for innovation
• Draw on many different sources of insight and knowledge to weave together a strong creative narrative to position LEGO as a leader in play for children and adults alike

Requirements

Extensive experience in strategic planning or similar strategy role, responsible for insight development and creative planning, and communication architecture. Keen understanding of, and extensive experience in, brand communications. Wide range of experience working on brands that have created breakthrough work that works. Background has experience working with, and building real, productive relationships with creative people who span many fields - advertising, video, interactive, print, retail. Fantastic writing skills, visual story-telling skills, and presentation skills. React quickly to new information, opinions and direction and strategically pivot when necessary. Strive to positively influence peer group and cross functional team members. Work within a flat hierarchy, be a real person an excellent teammate, supporting other Strategists and non-Strategists to succeed together. Passion for creating communication work that has an impact, that matters and that’s memorable. Proven experience as a storyteller and communicator; must have past examples of thought leadership.

Qualifications

Education: Bachelor's degree in Marketing, Communications, Advertising, or related field. Advanced degree preferred.

Skills

• Strong strategic thinking and problem-solving skills
• Excellent written and verbal communication skills
• Ability to manage multiple projects simultaneously
• Experience with project management tools and methodologies
• Understanding of brand management and brand strategy principles
• Experience with consumer research and analysis
• Experience with creative brief writing and campaign development
• Experience with cross-functional collaboration and stakeholder management

Benefits

Flexible work schedule, professional development opportunities, competitive compensation package, comprehensive benefits, and a supportive company culture.

Pay

$134,750.00 - $202,126.00 based on anticipated responsibilities, market benchmarks, and organizational constraints.

Schedule

Hybrid work model with an average of 3 days per week in the office.