Digital Marketing Strategist

Qualifications

The Digital Marketing Strategist is a seasoned marketing professional with a proven track record of success. They are comfortable in both small business settings and with mid-market leadership teams, and they bring a depth of strategic thinking to every engagement.

Responsibilities

• Develop comprehensive digital marketing strategies tailored to each client's business objectives, competitive landscape, and budget
• Lead strategic planning sessions with clients, translating business goals into actionable marketing plans with defined KPIs and measurable outcomes
• Build and present campaign recommendations, quarterly business reviews, and strategic roadmaps to clients ranging from small business owners to mid-market leadership teams
• Identify growth opportunities within existing client accounts and bring forward-thinking recommendations proactively
• Collaborate with the StratMar Team Leader on account strategy, new business conversations, and cross-team alignment
• Collaborate with channel specialists on tactical execution of digital campaigns, actively contributing to implementation while ensuring strategy is accurately carried into execution
• Maintain and monitor performance across all active channels, identifying trends early and making data-driven optimizations in a timely manner
• Hold the standard on campaign quality - review deliverables before they reach the client and flag anything that doesn't meet the bar
• Stay current on platform mechanics, algorithm changes, and industry trends, applying that knowledge directly through data-driven optimizations, new strategies, and continuous performance improvements across campaigns
• Serve as the primary strategic point of contact for assigned clients, building trusted advisor relationships that support long-term support
• Conduct regular client meetings, performance reviews, and strategic check-ins with clarity, confidence, and a focus on business outcomes
• Communicate proactively so clients always have clear visibility into what’s happening with their account and how their investment is being utilized
• Manage client expectations effectively, navigate difficult conversations with professionalism, and bring solutions rather than problems to every interaction
• Build and deliver performance reports, scorecards & dashboards that tell a story, leveraging Looker Studio, Agency Analytics & Google Analytics
• Translate data into insights and recommended actions with clear connections to client business goals
• Support StratMar Team Leader in refining internal processes, playbooks & strategic plans

Specifications

• Required: 5+ years of experience in digital marketing strategy, with demonstrated ownership of client accounts and campaign outcomes; strong analytical ability; proficiency with Google Ads, Meta Ads, Google Analytics, GA4 & Google Tag Manager; experience building client-facing reports and dashboards in Looker Studio or similar; strong written and verbal communication skills; self-directed and accountable; proficiency with Google Workspace and Microsoft Office Suite; evidence of career progression, long-term commitment, and intentional professional development
• PREFERRED: Prior agency experience followed by in-house or corporate marketing experience; experience with programmatic advertising platforms such as Simpli.fi or other DSPs; familiarity with HubSpot for CRM, pipeline tracking, and marketing automation; experience with local listings management platforms such as Yext; Google Ads and/or Meta certifications; experience with task/project management and time tracking software; familiarity with the StoryBrand framework and its application to campaign messaging and client positioning
• DESIRABLE: Experience contributing to new business pitches or proposals as a SME; familiarity with website strategy, UX principles & conversion-focused design thinking; membership in a local marketing, SEO, or digital advertising peer group

What Sets Social Firm Apart

• A fast-moving, test-and-learn environment where your ideas are welcome
• Genuine investment in your personal and professional development
• Transparent, open communication at every level
• Passionate teammates who take the work seriously and each other personally
• Exposure to a wide variety of clients, industries, and campaign types
• A growing agency with real momentum and room to move up
• Community involvement and a culture that's well-regarded beyond our walls
• Competitive benefits - 401K with company match; group Healthcare benefits available for full time employees; paid holidays; generous paid time off