Digital Marketing Strategist

Duties & Responsibilities

• Serves as the primary architect and analytical source of truth for the brand’s digital growth.
• Bridges the gap between high-level strategy and AI-driven innovation.
• Oversees complex paid media campaigns and search engine dominance (SEO, AEO, and GEO).
• Designs a continuous A/B testing framework that optimizes every stage of the funnel.
• Orchestrates the marketing technology stack, including the development of custom AI agents and automated workflows.
• Works in close collaboration with the Content & Brand Strategist and the Growth Operations team.
• Translates deep-dive analytics into actionable insights to scale lead generation, enhance executive thought leadership, and ensure JMARK remains at the forefront of the evolving AI-search landscape.
• Collaborates with the Growth Operations Specialist to execute campaigns and tasks.

Qualifications

• Bachelor's degree in required in Marketing, Data Science, Business Analytics, Communications, or related field or previous work experience in lieu of degree.
• 4–6 years of experience in digital marketing, with at least 2 years in a strategy or analytics-heavy role.
• Proficiency in utilizing Artificial Intelligence tools & automations to create efficiency and enhance customization and performance tracking.
• Proficient with Microsoft Office products (Word, Excel, PowerPoint, etc.).
• Proficient with social media outlets (LinkedIn, Twitter, Instagram, Facebook, etc.).
• Proficient with web platforms (Wordpress, Squarespace, etc.).
• Proficient with Google analytics.
• Proficient in digital advertising (social media, Google AdWords, etc.).
• Proficient with Adobe Creative Cloud.
• Proficient knowledge of SEO/AEO/GEO.
• Excellent communication skills.
• Excellent organization skills.
• Excellent writing skills.
• Excellent design skills.
• Valid driver’s license and proof of vehicle insurance. Reliable and suitable transportation (such as a car, SUV, pickup or minivan) that can be used as required to perform duties. Motorcycles are not acceptable.