Digital Marketing Strategist

About the role

The digital marketing strategist is a member of the marketing and communications team and reports to the senior director of marketing and communications within the Dean’s Office. This individual partners with units and departments within the College for identifying methods to integrate social and paid media into their marketing and communication plans. They are responsible for producing engaging free and paid social media strategies on Facebook, Instagram, and LinkedIn. In addition, this person oversees departmental accounts and benchmarks, and maintains a clear voice representing the Mary Frances Early College of Education, while also playing a key role in content production.

In ongoing content strategy sessions with marketing and communication team members, they are expected to provide ideas and produce original content. They participate in ongoing content strategy sessions with marketing and communication team members and are expected to provide ideas and produce original content.

Responsibilities

• Develop and produce engaging, original, relevant, and high-quality content across the College’s digital platforms, effectively implementing a social content strategy across Facebook, Instagram, and LinkedIn.
• Build and execute digital marketing campaigns, plan and schedule social media posts, monitor appropriate conversations, and engage with the College’s stakeholders in real time.
• Tag content, monitor engagement traffic, generate reports, analyze and review insights, analytics, and results, and make recommendations for future content and posts.
• Maintain a digital content calendar to strategically promote events, initiatives, and goals for the College.
• Suggest and implement new ideas to enhance brand awareness and encourage audience participation.
• Facilitate digital advertising efforts for the College’s departments and units, focusing primarily through Facebook, Instagram, and LinkedIn.
• Ensure College units understand how digital advertising can support recruitment efforts.
• Provide support for the College’s digital advertising efforts.
• Collaborate on creative content for free media channels.
• Review copy and creative before publication.
• Manage a social media student worker.
• Provide professional development and mentorship opportunities.
• Approve timesheets in OneSource.

Requirements

Undergraduate degree in marketing, advertising, public relations, or related field
Three years or more of demonstrable expertise in managing social media, with a focus on Facebook, Instagram, and LinkedIn
Working knowledge of Meta Business Suite, including creating ads through Meta Ads Manager
Strong attention to detail, self-starter, takes initiative, and can work independently as well as in a team environment
Ability to compile, report, and analyze social media analytics
Ability to manage time wisely, working with little supervision
Working knowledge of AP Style
LinkedIn job posting knowledge preferred
Working knowledge of graphic design software
Commitment to outstanding customer service
Strong work ethic and high expectations for quality
Excellent interpersonal skills
Outstanding organization and planning skills

Qualifications

• Bachelor’s degree in a related field or equivalent
• 2 years of professional experience

Skills

• Knowledge of Meta Business Suite, including creating ads through Meta Ads Manager
• Strong attention to detail
• Self-starter, takes initiative, works independently and in teams
• Ability to compile, report, and analyze social media analytics
• Ability to manage time wisely
• Working knowledge of AP Style
• LinkedIn job posting knowledge
• Working knowledge of graphic design software
• Commitment to outstanding customer service
• Strong work ethic and high expectations for quality
• Excellent interpersonal skills
• Outstanding organization and planning skills

Benefits

Commensurate with Experience

Pay

Commensurate with Experience

Schedule

Standard business schedule; some flexibility may be required to support operational needs and key deadlines throughout the year.