Digital Marketing Strategist

Responsibilities

• Plan out digital marketing calendars for Vital’s clients — Calendars typically include projects in the following areas: search engine optimization (SEO), conversion rate optimization (CRO), email marketing, paid advertising, content marketing, social media marketing, marketing automation.
• Analyze each clients’ marketing analytics, create reports and recommend future strategies and tactics based on data.
• Develop digital marketing strategies that hit our clients’ KPIs, generally around ecommerce sales, lead generation, site traffic, and revenue.
• Attend weekly client status update calls and monthly client planning meetings. During these client meetings, the strategist will highlight progress towards goals, areas of improvement and recommendations for future programs.
• Work closely with the account management team to overdeliver on client accounts and build strong, lasting relationships.
• Stay informed about inbound marketing industry developments and be able to utilize these developments to your clients’ benefit.
• Work with our awesome designers, developers, copywriters, photographers and other media-production specialists to get projects done on time and on budget.

Requirements

• Have demonstrable experience in the calendar project areas listed above
• Have 2+ years of experience strategizing, executing, measuring, and reporting on successful digital marketing strategies
• Be process-focused, with the ability to participate in multiple complex projects at once
• Be a team player who is prepared to work closely with a creative team
• Have excellent client management skills and exceptional attention to detail
• Have experience in Google Docs, Sheets, and Slides (and Microsoft Word, Excel, and Powerpoint)
• Be comfortable with WordPress
• Have experience using Google Analytics to track and measure performance
• Have experience using marketing automation tools such as HubSpot, Pardot, Marketo, Act-On, Eloqua or Infusionsoft
• Have experience using other digital marketing tools such as SEMRush, AHrefs, Moz, Sprout Social, Buffer, MailChimp, Constant Contact, Hotjar and so on

Preferred Skills

• Inbound marketing certified (via HubSpot)
• HubSpot certified
• Google Analytics certified
• Google Ads certified

Pay

Competitive Salary

Benefits

Health Benefits
Simple IRA
Great Perks – Read all about ’em →

Schedule

Flexible Work from Home Schedule: Fluid workday hours (we just ask that you find time for 8 hours of work). Freedom to choose a hybrid WFH and/or in-office schedule.

Equal Opportunity Statement

To learn more about us and apply for this position, go to: https://vitaldesign.com/jobs/strategist/?dept=digital-marketing-seo&position=digital-marketing-strategist

If this job opportunity sounds like you, we should chat. Make sure you include a cover letter that highlights why you want to work at Vital and your salary requirements.