Digital Marketing Strategist

Key Responsibilities

• Define and execute digital marketing strategies that align with and enhance the firm’s ability to achieve business development and thought leadership goals.
• Design and implement marketing automation solutions that enhance audience segmentation efforts, streamline workflows, and nurture leads.
• Lead email marketing strategy, including personalization, audience targeting, A/B testing, and other avenues to improve engagement and conversion.
• Advise on website UX, including with respect to data structure, form optimization, A/B page testing, CTA implementation, and other aspects of user interaction.
• Define and implement targeting strategies for web, social media, and search channels (including SEM), analyzing performance and continuously refining tactics based on uncovered insights to generate leads.
• Partner with content teams to ensure digital content is highly discoverable and achieves penetration with target audiences, conducting keyword research and optimization to maximize visibility.
• Support technical and on-page SEO initiatives in collaboration with web and technology teams and advance GAIO efforts by aligning content strategies with evolving AI-driven search behaviors.
• Monitor event and campaign performance and build reports and dashboards to communicate results, translating analytics into actionable recommendations for marketing and business development teams.
• Recommend and implement improvements to website user experience, user journeys, conversion paths, and overall content performance, collaborating with technical teams on integrations, tagging, and data flow.

Required Education, Knowledge & Experience

• 5–8+ years of proven success working in a sophisticated digital marketing environment.
• Keen understanding of how marketing technology ecosystems support campaign execution.
• Hands-on experience in both the strategic and technical aspects of email and website marketing and marketing automation.
• Strong proficiency in Google Analytics (GA4), SEO tools, and campaign tracking methodologies.
• Familiarity with CRM systems, CMS platforms, and digital marketing best practices, as well as the interplay between them.
• Knowledge of AI-driven search trends and optimization strategies.
• A process-oriented approach and a continual improvement mindset.
• Bachelor’s degree preferred.

Physical Requirements

• Ability to sit and stand for extended periods.
• Ability to lift up to 15 pounds.

Pay

The expected salary range for this position is $110k - $180k. Final compensation will be determined based on several factors, including but not limited to, relevant experience, qualifications, skill set, and geographic location.

About the Role

This role will serve as the primary bridge that connects business development objectives with digital marketing strategy, optimizing the firm’s workflows to facilitate maximum brand visibility and audience engagement.

Schedule

Not specified.

Benefits

Not specified.

Qualifications

Not specified.

Skills

Not specified.

Benefits

Not specified.

Pay

Not specified.

Schedule

Not specified.

Application Instructions

Not specified.

Contact Information

If you require an accommodation in order to apply for a position, please contact us at PillsburyWorkday@pillsburylaw.com.

EEO Statement

Pillsbury Winthrop Shaw Pittman LLP is an Equal Opportunity Employer.