Sr. Digital Advertising Strategist

Position Summary

The Senior Digital Advertising Strategist is responsible for developing, executing, and optimizing digital advertising strategy across the full customer funnel to drive brand awareness, lead generation, and ecommerce conversion. This role will manage paid digital channels including search, display, social, and emerging platforms while partnering with internal teams and external agencies to maximize marketing performance and return on investment.

Essential Duties And Responsibilities

• Develop and execute multi-channel digital advertising strategies focused on driving leads, traffic, and online conversions
• Manage paid search campaigns across Google Ads and other SEM platforms
• Build, launch, and optimize paid social campaigns across Meta, LinkedIn, and other relevant platforms
• Partner with brand marketing teams to align advertising campaigns with broader marketing initiatives and messaging
• Collaborate with external agencies on SEO and Generative Engine Optimization (GEO) strategies to improve visibility across traditional and AI-driven search experiences
• Analyze campaign and channel performance data to identify trends, opportunities, and areas for improvement
• Develop dashboards and reporting to provide visibility into KPIs including traffic, conversions, CAC, ROAS, and lead quality
• Conduct ongoing testing and experimentation across creative, audiences, and campaign structures
• Stay current with emerging digital advertising trends, tools, and platform capabilities
• Collaborate cross-functionally with Ecommerce, Marketing, Sales, and Analytics teams
• Support development of scalable digital marketing processes and best practices
• Perform other duties as assigned by supervisor

Minimum Qualifications (Knowledge, Skills, And Abilities)

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred
• 4–6 years of experience managing digital advertising campaigns across multiple channels
• Hands-on experience managing campaigns across platforms including Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, YouTube Ads, and other major digital advertising channels
• Strong understanding of SEM, paid social, display advertising, and digital funnel strategy
• Experience optimizing campaigns for lead generation, ecommerce conversion, and ROAS
• Familiarity with SEO principles and experience collaborating with agencies or partners on SEO/GEO initiatives
• Strong analytical skills with ability to interpret campaign data and make data-driven decisions
• Experience with Google Analytics (GA4) and marketing reporting tools preferred
• Social advertising experience strongly preferred
• Excellent communication, organization, and project management skills
• Demonstrated leadership potential and desire to grow into a larger strategic leadership role

Physical Demands and Work Environment

• Prolonged periods sitting at desk and working on a computer
• Ability to lift, move, and carry objects to 15 lbs.