Digital Advertising Strategist

Job Summary

We are seeking a Digital Advertising Strategist to join our dynamic team at Pattern. The ideal candidate is passionate about data, eager to transform our digital advertising team, and committed to driving profitable insights for our partners.

About the Role

This role will play a pivotal role in optimizing and automating all aspects of ecommerce growth for global brands, including advertising, content management, logistics and fulfillment, pricing, forecasting, and customer service.

Responsibilities

• Manage and delegate the creation of PPC and display campaigns across Amazon, Walmart, Google, Facebook, etc.
• Perform market research to build tailored and relevant full-funnel strategies for clients.
• Nurture partner relationships by meeting regularly to review performance, negotiate advertising budgets, and discuss strategy ideas.
• Research and test effective keywords, bidding strategies, and ad copy to catalyze traffic and sales velocity.
• Collaborate with the brand management team to align advertising goals with the internal ambitions set by our partners.

Requirements

• Bachelor’s degree in Marketing, Business, Communications or a related program
• 2+ years of experience in digital marketing, preferably in paid search and display advertising (Google Ads, Facebook, etc.)
• Demonstrable Excel knowledge, data analysis, and problem-solving skills
• Prior experience in managing client relationships and communicating with key internal & external partners
• Demonstrable quickness in learning new things and an ambitious attitude

Preferred Qualifications

• Working history with the Amazon advertising platform and third-party tools like Helium 10, Pacvue, Viral Launch, etc.
• Knowledge of advanced auto-bid tools, such as Marin or DS3
• Experience in retail revenue strategy

What Will I Need to Thrive in This Role?

• Able to manage and delegate tasks effectively
• Highly organized and proactive
• Self-driven and able to follow through on assignments
• Quick learner and adaptable to new technologies

What Does High Performance Look Like?

• Able to bring new ideas and move quickly to achieve goals
• Follows through with all assignments in a timely manner
• Provides 100% effort to all tasks and projects
• Takes full ownership of projects and follows through to completion

What Is My Potential for Career Growth?

• Opportunities to develop valuable skills in Amazon Ads, leadership, and marketplace strategy
• Build relationships with department leaders at Pattern and brand executives
• Opportunities for career advancement within the company

What Does Success Look Like in the First 30, 60, 90 Days?

• Establishes team schedule and structure with regular 1:1s, builds strong relationships with team members, brand managers, and brand partners
• Holds regular strategy sessions to share valuable suggestions with brand partners
• Buils and executes successful ad strategies and understands the nuances of brands' advertising needs

Team Overview

The team is data-driven and results-oriented, working collaboratively to implement actionable solutions. The team values innovation, collaboration, and a supportive work environment.

How Can I Stand Out as an Applicant?

• Prepare specific examples of professional accomplishments with data to quantify them
• Discuss how you can add value to the team and make a difference at Pattern
• Highlight any side projects related to data and analytics

Why Should I Work at Pattern?

• Big opportunities to make a difference in the ecommerce industry
• A company full of talented people that evolves quickly and often
• Set big goals, work tirelessly to achieve them, and love the Pattern community
• Awesome benefits including unlimited PTO, paid holidays, onsite fitness center, company-paid life insurance, casual dress code, competitive pay, health, vision, and dental insurance, and 401(k) matching
• Equal employment opportunities and commitment to diversity and inclusion