Digital Advertising Strategist / Media Buyer

Responsibilities

• Develop a comprehensive digital advertising strategy aligned with V4DF's mission and outreach goals.
• Design and manage paid advertising campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, YouTube, and other digital advertising platforms.
• Evaluate opportunities to utilize Demand Side Platforms (DSPs) including StackAdapt, Simpli.fi, and similar services.
• Develop audience segmentation and targeting strategies for volunteer recruitment, civic engagement, educational campaigns, and fundraising initiatives.
• Recommend campaign budgets, testing strategies, and optimization techniques.
• Implement A/B testing to improve messaging and creative performance.
• Assist with landing page optimization and conversion strategies.
• Recommend analytics dashboards and key performance indicators (KPIs) to measure campaign effectiveness.
• Document workflows and best practices that can be used by future volunteers and staff.

Desired Qualifications

• Professional experience in digital advertising, media buying, performance marketing, or digital campaign management.
• Experience managing Meta Ads Manager and/or Google Ads campaigns.
• Experience with audience targeting, retargeting, conversion optimization, and analytics.
• Familiarity with DSP platforms such as StackAdapt, Simpli.fi, DV360, or similar platforms is highly desirable.
• Experience with nonprofit, advocacy, issue education, or mission-driven marketing campaigns is a plus.
• Strong analytical and strategic thinking skills with the ability to translate data into actionable recommendations.
• Excellent communication skills and the ability to work collaboratively in a remote environment.

Project Impact

The systems and strategies developed through this project will help V4DF educate more citizens, recruit more volunteers, expand community engagement, and build a sustainable digital outreach program that supports the organization's long-term mission.

Estimated Time Commitment

3–5 hours per week for 8–12 weeks (flexible)