Media Buyer - Digital Ads Specialist

Surch Digital, founded in 2016, is a leading digital marketing agency dedicated to serving local and regional businesses across the country. Our mission is to Inspire, Serve, Act, and Deliver. By 2027, we aim to generate $1M in revenue for 500+ companies through our integrated digital marketing solutions. We provide comprehensive solutions including paid media, SEO, integration support, web development, and content creation for our clients.

About the role

We're seeking a talented Media Buyer / Paid Advertising Specialist to join our dynamic team. This role will begin as heavy part-time, converting to full-time within the next 60 days. You'll be instrumental in driving success for multiple clients (typically 10-20) in the home services, medical, and industrial verticals through strategic paid advertising campaigns.

Responsibilities

• Manage and optimize Google, Meta, TikTok, CGPT, and YouTube paid ad campaigns for a portfolio of 10-20 clients simultaneously
• Develop comprehensive paid advertising strategies tailored to each client's unique needs
• Maximize campaign performance and conversions while maintaining a team-player mentality
• Play a crucial role in helping our clients achieve significant revenue growth
• Contribute to our mission of helping 250 companies add $1 Million in Revenue by 2027

Multi-Client Campaign Management

• Expertly handle Google Ads and Meta Ads accounts for 10-20 clients concurrently
• Develop and execute tailored strategies considering each client's objectives, target audience, and budget
• Ensure maximum performance and ROI for each client

Strategic Planning and Execution

• Conduct thorough keyword research and continuous refinement
• Create compelling ad copy and ad extensions that highlight unique selling points
• Develop engaging ad creatives, including images, videos, and carousel ads
• Implement A/B tests for ad creatives, landing pages, and other campaign elements
• Drive continuous improvement in key metrics such as click-through rate (CTR) and conversion rate

Performance Optimization

• Monitor ad spending and optimize budget allocation across campaigns
• Conduct regular performance analysis using advanced analytics tools
• Identify trends, opportunities, and areas for improvement
• Provide actionable insights and recommendations to clients
• Maximize efficiency and cost-effectiveness while achieving client goals

Industry Expertise

• Stay updated on paid advertising trends, platform updates, and best practices
• Apply industry knowledge to enhance campaign performance in the home services and SaaS Tech companies' niches
• Continuously learn and implement new strategies and techniques

Requirements

• 5+ years of ad management experience in a corporate setting, with a focus on the local services industries
• Strong analytical skills and data-driven decision-making abilities
• Exceptional expertise in Google Ads, Google Analytics, and Meta Business Manager
• Creative mindset with excellent copywriting skills
• Ability to multitask, prioritize effectively, and thrive in a fast-paced, deadline-driven environment
• Exceptional written and verbal English proficiency, with demonstrated ability to write persuasive, conversion-focused advertising copy for U.S. audiences

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field (preferred)
• Google Ads and/or Meta Blueprint certifications (preferred)
• Previous experience working in a digital marketing agency or similar environment (preferred)

The Ideal Candidate

• Thrives in a fast-paced environment and can effectively manage multiple client accounts
• Has a proven track record of driving results in paid advertising campaigns
• Possesses excellent communication skills to convey complex strategies to clients and team members
• Demonstrates strong analytical skills with the ability to interpret data and draw actionable insights
• Shows creativity in developing ad concepts and strategies
• Aligns with our core values: Lead with Honesty, Respect One Another, Deliver Excellence, and Act With Humility

Our Service Philosophy

Our reputation hinges on our clients' success. We invest whatever time is needed to support clients in achieving their goals. As part of our team, you'll be integral to changing the lives and futures of many businesses.

Benefits

• Competitive salary with performance-based quarterly bonuses
• Health/Vision/Dental benefits (available after 90 days, with stipend for self-sourced benefits if needed)
• Paid Time Off and Vacation Pay
• Career development opportunities
• Charitable contribution match up to $250 per year