Digital Advertising Specialist

Description:Digital Advertising Specialists at CrowdSouth are key members of the digital advertising department and report directly to the Director of Digital Advertising. In this role, specialists actively create and execute digital advertising strategies for a variety of clients. They contribute to overall client strategy and creative direction, working to achieve each client's digital advertising goals. Responsibilities will mostly include managing paid advertising campaigns (social and search) across a variety of platforms. This role is primarily remote, but the candidate must live within driving distance of Bowling Green, KY, for meetings. Responsibilities:Digital Ad Specialist for a group of Clients - the number of clients varies based on the current client load.Responsible for the execution of their clients from day-to-day work to working with the team on overall strategy and goals Creation and daily monitoring of ads across multiple digital platformsTake ownership of understanding clients' marketing goals and make recommendations on new ideasData-based recommendations for client campaigns including budget, targeting, and creative Provide ad analysis on how things are going and make recommendations if neededAssist Account Manager and manager in client communication for specific clientsRespond to clients and co-workers via email, phone, chat, etc. in a timely manner Response time is 1 business day, no exceptionsQuality Control – daily checks of accounts for accuracy (no typos, ads running accurately, budget spending correctly etc)Management and review of client payment methods and spendRun monthly reports for clients and provide analysis - truly understanding and owning the numbers of your ads Fill in monthly spreadsheet with clients worked on and ad spend Regularly observe the online activity of model organizations to move forward “digital advertising best practices” for the clients as well as CrowdSouthKeep up to date on best practices, latest technology and changes in the digital ad landscapeOn applicable platforms, graphic design work as well as providing direction to graphic design resources available to the team for clients’ needsProactively identifies opportunities for improvement on ads Based on the current skill set, other projects may come up where CrowdSouth wants to leverage your skills outside strictly this role. Paid Ad Focus: Ad Platforms could include, but are not limited to: Google & YouTube, Meta, LinkedIn, Reddit, ChatGPTReviewing and suggesting budgets based on tools (Campaign Planner, Opteo, etc)Reviewing and making adjustments to keyword lists and targetingCopy review and analysis of ad performanceAdjustments of ads based on performanceUnderstanding the numbers reported from platforms and making suggestions on how to better the performance While not the main focus, this role could also include:Posting and scheduling of social media posts and ads across multiple platforms using multiple tools (Sprout, Facebook, LinkedIn, Instagram, Twitter, YouTube etc.)Community Management – monitoring and responding to comments/messages/reviews/questions on all client pages and adhering to any policies put into place by those clientsWeekly engagement for clients – liking/retweeting/sharing/watching stories on all of the client’s platforms Knowledge & Experience:At least 1-year experience within Digital Marketing Experience working within Digital Advertising - Paid Social Media Advertising (Facebook Ads Manager, LinkedIn Campaign Manager, etc.) or Paid Search (Google platform)Experience working across multiple platforms and campaignsExperience in creating and executing digital advertising campaignsExperience working in digital platforms - Sprout, Hootsuite, Buffer, Opteo, SEMrush, etc.Basic Graphic Design skills - Canva experience a plusStrong verbal and written communication skillsSelf-motivated individual with an eagerness to learn Keeps a pulse on industry trends and emerging digital advertising tactics, sharing insights to support team growth and strategy.Flexible and copes well with a fast-paced environmentHigh attention to detail and very organizedFacebook Blueprint, Google, or LinkedIn certifications are a plus The majority of the job will be remote, but there will be client visits locally, meetings (internal and with clients), and in office days (6 to 8 per year). Benefits include: Simple IRA Plus with employer match, health stipend, eight paid holidays, paid time off, sick leave, mental health days, volunteer days, parental leave, bereavement leave, sabbaticalSalary starting at $55,000 and commensurate with experience