Sr. Digital Marketing Strategist

About the role

This role drives performance across web, personalization, and lifecycle marketing. You’ll play a critical role in optimizing the full customer journey, from initial discovery through lead nurture and appointment conversion by leveraging platforms like Salesforce, Salesforce Marketing Cloud, and myPROJECT portal.

Responsibilities

• Drive Digital Growth
• Optimize the full funnel, from acquisition through lead nurture and appointment setting
• Identify and prioritize high-impact opportunities to improve performance
• Lead Digital Strategy & Execution
• Partner with IT, analytics, and agency teams to deliver best-in-class digital experiences
• Align acquisition strategies with downstream conversion and lifecycle performance
• Onboard affiliates to our corporate programs which includes training, outreach, and pitching new ideas and optimizations
• Own Lifecycle Marketing & Lead Nurture
• Manage and optimize Salesforce Marketing Cloud (SFMC) lead nurture programs
• Build, document and refine audience segmentation and customer journeys (email, SMS, triggered communications)
• Improve lead engagement, reduce drop-off, and accelerate conversions
• Work cross-functionally on connect multi-channel journeys into a unified experience
• Leverage behavioral data and customer insights to tailor digital experiences at scale
• Shape The MyPROJECT Experience
• Drive strategy for myPROJECT, a post-purchase tool
• Identify opportunities to improve customer transparency, engagement, and conversion
• Partner cross-functionally to enhance usability, increase adoption and awareness within our network of affiliates
• Analyze & Optimize Performance
• Optimize experiences by reviewing web, email, SMS, segmentations and myPROJECT behaviors
• Track KPIs including traffic, engagement, conversion, and lead quality
• Innovate & Lead Digitally
• Evaluate emerging tools and technologies (AI, personalization, lead scoring)
• Bring forward new ideas to enhance customer experience and performance
• Share best practices and help elevate digital capabilities across the organization

Requirements

• 7+ years of experience in digital marketing, performance marketing, or lifecycle marketing
• Strong expertise across data, analytics, user experience, lead nurture, and conversion optimization
• Experience with CRM platforms (Salesforce preferred)
• Strong analytical mindset and ability to translate data into action
• Able to lead cross-functional initiatives and influence stakeholders
• Experience managing vendors

Preferred

• Experience with Marketing Cloud
• Experience with lead nurture programs and customer journey orchestration
• Familiarity with A/B testing, UX optimization, and experimentation tools
• Experience working with outside affiliates as a customer

Pay and Benefits

Pay is based on several factors including but not limited to work experience, education, geographic location, certifications, etc. Your recruiter can share more about the specific compensation package for your preferred role during the hiring process. This role is base plus Incentives eligible. Pay Range $90,039.00 - $139,561.00

Culture And Benefits: At Andersen, we believe our people are at the heart of everything we do. Every day, their talent, dedication and passion enables us to be the most trusted window & door company. To support our employees, we provide a comprehensive Total Rewards Package – a thoughtful combination of pay and benefits that reflects our commitment to investing in each team member’s wellbeing and success. While specific benefits may vary by position or location, we’re proud to offer a comprehensive Total Rewards Package designed to support your well-being, growth, and future. Our benefits include:

• 401(k) Plan, Employer Fixed Contributions & Company Matching Profit Sharing*
• Medical, Dental and Vision Coverage*
• Flexible Spending Accounts (FSAs)*, Health Savings Account (HSA) and Health Reimbursement Account (HRA)
• Life Insurance
• Paid Time Off & Paid Holidays
• Paid Maternity Leave & Paid Parental Leave*
• Career Growth Planning & Nationwide Career Opportunities

For employees covered by a collective bargaining agreement, some benefits may differ or may not be available based on the terms of the agreement.

PROFIT SHARING: In 2026 Andersen has set a profit-sharing target of $3,600 per eligible employee, prorated as appropriate. Profit Sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance.

EEOC EMPLOYER: Andersen is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristic protected by law. Andersen Corporation will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of all applicable federal, state and local laws.