Sr. Digital Marketing Manager, Website Optimization and Demand Generation

About the role

We're looking for an experienced and results-driven Sr. Digital Marketing Manager to join our Client Marketing team. This role is focused on high-intent traffic acquisition, onsite conversion rate optimization, website performance, and pipeline growth. You will own our marketing website — the primary hub for attracting, engaging, and routing high-intent visitors to the right experiences, whether that's our self-serve purchasing flow, online chat platform, or AIO/LLM content.

Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive conversion optimization and pipeline growth through the marketing website, focusing on improving high-intent user engagement, on-site conversion, and efficient routing to downstream experiences.
• Leverage SEO and content strategy as key levers for sustainable traffic growth.
• Mobilize and lead cross-functional teams including design, content, data analytics, engineering, and sales to ensure successful execution of marketing initiatives and optimization efforts.
• Lead continuous A/B testing and other experimentation to optimize customer engagement, conversions, and marketing efforts across the marketing website.
• Analyze key performance metrics and iterate on strategies to improve results over time.
• Proactively identify new opportunities to innovate in digital marketing, testing new tactics, tools, and technologies to stay ahead of industry trends.
• Plan and execute initiatives aimed at improving website conversion, growing qualified traffic, and increasing pipeline contribution.
• Develop personalized, targeted campaigns to engage agents, brokers, lenders, and other real estate professionals.
• Oversee content management across key pages and flows, ensuring messaging is current, on-brand, and optimized for both users and search.
• Provide regular updates on the performance of marketing initiatives, leveraging insights to drive future strategies and ensure alignment with business objectives.
• Utilize AI tools to enhance marketing website performance, streamline workflows, and accelerate campaign execution.
• Apply AI-driven analytics to surface insights, predict customer behavior, and recommend next-best actions to improve engagement and conversions.

Requirements

• Bachelor’s degree or equivalent experience.
• 8+ years of experience in website optimization strategy with a proven track record of driving revenue growth and client engagement.
• Experience engaging with cross-functional teams and collaborating with multiple stakeholders to implement strategies.
• Strong background in website optimization, conversion rate optimization (CRO), and driving measurable improvements in traffic quality and conversion.
• Expertise in demand generation and online conversion strategies.
• Strong analytical and data-driven mindset, with the ability to interpret performance metrics and adjust strategies accordingly.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., WordPress, Knotch, Optimizely, Tableau, Amplitude, Google Analytics, Salesforce, or similar).
• Deep understanding of CRO best practices, SEO, content strategy, and optimizing web experiences for high-intent audiences.

Skills

• Highly innovative, with a bias for action and the ability to execute quickly while adapting to change.
• Strong problem-solving skills, with the ability to think strategically while remaining focused on tactical execution.
• Excellent communication and leadership skills with the ability to inspire cross-functional teams.
• Self-motivated, detail-oriented, and able to handle multiple projects simultaneously in a fast-paced environment.
• Excited about joining an in-office team with a bias for collaboration.

Nice to have

• Previous experience in real estate, SaaS, or a similar high-growth tech company.
• Familiarity with online chat platforms and customer engagement tools.

How we work

We balance creativity and innovation on a foundation of in-person collaboration. For most roles, our employees work three or more days in our offices, where they have the opportunity to collaborate in-person, adding richness to our culture and knitting us closer together.

Benefits

• Inclusive and competitive medical, Rx, dental, and vision coverage.
• Family forming benefits.
• 13 paid holidays.
• Flexible time off.
• 8 hours of paid volunteer time off.
• Immediate eligibility into company 401(k) plan with 3.5% company match.
• Tuition reimbursement program for degreed and non-degreed programs.
• 1:1 personalized financial planning sessions.
• Student debt retirement savings match program.
• Free snacks and refreshments in each office location.