Digital Marketing Manager, Demand Generation & Web

Job Responsibilities

• Take full ownership of Flexe.com and measurably improve site speed and Core Web Vitals, keeping them in the passing range as new pages and templates ship.
• Lead a website consolidation and migration, partnering with engineering to make our self-serve product surfaces crawlable and indexable by search engines and AI assistants.
• Grow Flexe's organic visibility across traditional search and AI answer engines (SEO + AEO); own the SEO/AEO toolset and a top-keyword content program, and maintain the content/article hub.
• Build and scale the inbound demand engine: nurture and lifecycle programs, high-converting landing pages, and a recurring webinar program that generates and accelerates pipeline.
• Bring day-to-day web and campaign execution in-house, reducing reliance on outside agencies.

Qualifications

• 5+ years of digital / web marketing and demand generation experience (or related field) in a B2B environment.
• Hands-on WordPress expertise: building and maintaining sites and working with themes, templates, and plugins (not solely managing an outside agency).
• Demonstrated experience improving site performance and Core Web Vitals / PageSpeed on a live site, with working knowledge of HTML and CSS.
• Strong technical SEO skills, including crawlability, indexation, redirects, site migrations, and structured data.
• Hands-on demand generation execution: marketing automation and email (e.g., Pardot), landing pages and CRO, and integrated campaign management.