Demand Generation Manager / Digital Marketing Manager

About the role

The Demand Generation Manager / Digital Marketing Manager will drive pipeline growth through digital campaigns, paid media, SEO, GEO, email marketing, webinars, landing pages, nurture programs, and performance optimization.

This role is responsible for building and executing programs that attract, engage, convert, and re-engage qualified prospects across Rev.io's core markets, including MSPs, CSPs, telecom providers, security integrators, and technology service providers.

Responsibilities

• Plan, execute, and optimize demand generation campaigns across paid search, paid social, Reddit, email, SEO, GEO, webinars, content syndication, retargeting, and other digital channels.
• Own SEO and GEO strategy to improve Rev.io’s visibility across traditional search engines and AI-powered discovery platforms.
• Collaborate with Product Marketing on SEO and GEO strategy, keyword targeting, content priorities, landing page messaging, and conversion paths that drive site traffic and qualified leads.
• Own digital campaign performance, including traffic, conversion rates, MQLs, SQLs, pipeline creation, CAC, and ROI.
• Build and optimize landing pages, forms, nurture flows, and conversion paths.
• Manage paid media campaigns across platforms such as LinkedIn, Google Ads, Reddit, Meta, or other relevant B2B channels.
• Partner with Product Marketing to turn product messaging into campaign themes, offers, landing pages, ads, nurture content, and audience-specific programs.
• Develop, manage, and continuously refresh nurture campaigns that keep current and past prospects engaged, educated, and interacting with the Rev.io brand.
• Collaborate with Sales and RevOps to ensure lead handoff, attribution, scoring, routing, lifecycle stages, and campaign reporting are working effectively.
• Analyze campaign performance and make data-driven recommendations for optimization.
• Support webinars, virtual events, content offers, and other demand generation programs from planning through follow-up.
• Collaborate with the Event Marketing Manager on demand generation strategy, promotion, audience development, and follow-up for the annual Rev.io Summit.
• Test and improve ad creative, subject lines, CTAs, landing page layouts, audience segments, and campaign messaging.
• Maintain reporting dashboards and communicate campaign results to marketing and revenue leadership.

Qualifications

• 3–6 years of experience in demand generation, digital marketing, growth marketing, or marketing operations for B2B SaaS.
• Experience managing SEO, GEO, paid media, email marketing, landing pages, and full-funnel campaigns.
• Strong understanding of B2B lead generation, funnel metrics, campaign attribution, and pipeline reporting.
• Hands-on experience with tools such as HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager, Google Ads, Reddit Ads, Meta, or similar platforms.
• Ability to write or shape campaign copy, ad copy, email copy, nurture content, and landing page messaging.
• Strong analytical skills with the ability to turn data into action.
• Experience marketing to MSPs, telecom, IT services, security, or SaaS audiences is a plus.
• Comfortable balancing strategy with hands-on execution.
• Strong project management skills and attention to detail.