Sr Database Marketing Specialist, Conferences
About the role
We are seeking a highly motivated and detail-oriented Sr. Database Marketing Specialist to join our team. The ideal candidate for this role will have 2 to 3 years of experience in a business setting with demonstrated success using data to drive measurable commercial outcomes, maximize lead acquisition, and boost sales conversions in a fast-paced environment.
Responsibilities
- Use Eloqua to perform marketing audience segmentation for conference campaigns
- Support team members with maintaining Power BI dashboards and SQL queries
- Analyze data and determine patterns with available tools
- Follow with established privacy laws (e.g., CASL, GDPR) when building lists
- Support team members with maintaining Power BI dashboards
- Auxiliary in developing segmentation and testing processes to identify optimal target audience
- Monitor and track efficacy of campaign efforts and channel attribution
- Auxiliary in supporting team members in using data to advise internal marketing stakeholders on how best to drive business results and maximize lead acquisition and conversion
- Grow and apply skills in manipulating data in SQL including joins, aggregating data
- Prepare and deliver presentations to internal peer-and-mid-level clients
Requirements
- Bachelor’s or Master’s degree in business, marketing/communications, data analytics, computer science, mathematics, or other related field
- At least 2 years: Commercial experience with an understanding of data segmentation, email marketing, marketing campaign analysis and relational databases
- Using marketing automation tools such as Eloqua or similar marketing automation platforms (e.g., Marketo, Salesforce Marketing Cloud, HubSpot)
- Experience with Microsoft Office applications including PowerPoint and Excel
- At least 1 year: Reporting using Power BI or similar tool (e.g., Domo, Tableau, Alteryx)
- Experience with simple SQL queries
- Demonstrated ability to complete assigned projects on time
- Experience working with Salesforce (SFDC) is a plus
- Experience working as a part of a diverse and collaborative global team is also plus
Qualifications
- Process-driven, methodical, organized and pays strong attention to detail
- Able to work with a team and autonomously
- Possesses good time management skills
- Eager to develop skills in and apply AI-powered tools (e.g., proprietary solutions, NotebookLM, Copilot) to drive efficiency and innovation in database marketing tasks
- Skilled at identifying patterns in structured and unstructured data
- Possesses intellectual curiosity, dependability, and the ability to quickly grasp technical concepts
- Builds trust and communicates effectively with team members and partners across geographies
Skills
- Hands-on experience with a blend of tools is valued, such as Eloqua or similar platforms (e.g., Marketo, Salesforce Marketing Cloud, HubSpot) for list segmentation
- Knowledge of audience acquisition, marketing automation, list segmentation, and analytics
- Strong ability to access and manipulate data, translate insights into strategic recommendations, and present findings to internal clients
- Proficiency in SQL and Excel for data manipulation and analysis
- Experience with Power BI for automating and visualizing analyses
- Experience with SFDC report-building
- Experience with PowerPoint for presenting findings and recommendations
Benefits
At Gartner, we believe in fair and equitable pay. A reasonable estimate of the base salary range for this role is 64,000 USD - 87,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location.
Pay
Base salary range: 64,000 USD - 87,000 USD
Schedule
Hybrid work environment