Sr Marketing Specialist - Events

About the role

The Sr. Events Marketing Specialist will be responsible for planning and executing industry, partner, and Stratasys hosted events in North America. This includes major tradeshows, conferences, symposiums, expos, road shows, Stratasys hosted events internal and external, in person and virtual.

Responsibilities

• Provide strategic project planning and implementation of tradeshow and event-related projects to successfully promote the company brand, products and services, with a specific focus on North America
• Design, develop and execute (from creative conception through execution) effective events to acquire new customers and expand business within existing customers
• Develop and manage budgets, vendors and contracts to ensure successful event execution
• Collaborate globally and cross-functionally with key stakeholders to represent Stratasys offerings aligned with corporate messaging, branding and product positioning
• Responsible for initiating review of current events plan and process while proposing best practices and innovation in our events planning
• Develop and manage annual events planning calendar
• Develop tactics that drive booth traffic and generate quality leads at events
• Partner with other teams to properly staff and support events and trade shows
• “Event Logistics” work with event vendors to manage logistics of all shows throughout the year - Coordinate show logistics, including shipping, ordering items and giveaways, and booth items
• Set up pre-meetings with team (typically members of Sales and technical teams) to review details of the show and their responsibilities as on-site representatives and post-event meetings to obtain event feedback and to develop and execute on a post-event follow-up
• Provide documentation on logistics, event feedback, and recommendations for future events including reports on each event and provide quarterly and end-of-year summaries
• Manage inventory of parts and printers used at tradeshows and events, including packing and preparing for shipment
• Ability to draft marketing content to promote tradeshows and events

Requirements

• 5+ years’ experience in developing and executing events and trade show exhibits, preferably in technical application industries
• 2+ years’ experience interpretation of and compliance with industry regulations regarding exhibit property erection and dismantling, event management, union rules/regulations, etc.
• 2+yrs experience planning and managing a significant dollar size marketing budget desired

Qualifications

• Bachelor’s Degree in Business, Marketing or Communications is preferred
• Willing to work overtime when needed, and flexibility to travel for tradeshows

Skills

• Ability to lead without authority
• Project management and organizational skills
• Written and verbal communication skills, with the ability to communicate effectively with every level of the organization
• Adaptability and crisis management
• Ability to balance big picture strategy with flawless execution

Pay

The typical annual starting base salary is from $80,00- $90,000 base salary, which does not include variable incentive pay.