Sr. Consumer Insights Manager, Advertising Research, XCM Insights

About the role

We are seeking a seasoned market researcher with experience in both qualitative and quantitative methodologies to bring the consumer point-of-view on our advertising to marketers globally. In this role, you will manage cross-category and cross-channel Campaign Tracking and pre-testing tools, design test modules to validate and improve results over time, conduct research analysis, and serve as a consultant for internal teams such as marketing and finance. You will proactively identify areas for improvement in advertising testing and tracking tools and engage with the broader Amazon research community to inform stakeholders' decisions beyond ad research.

You will communicate data and insights clearly and concisely, articulate complex research issues to non-research partners, and earn trust by delivering accurate and relevant insights that drive results. The role requires strong analytical abilities, business acumen, and the ability to work in a fast-paced, ever-changing environment. Success will be measured by the business impact of your findings.

Responsibilities

• Lead design and execution of primary research studies to generate actionable insights and recommendations for stakeholder teams.
• Design interview guides/surveys, conduct interviews as necessary, analyze data, and synthesize findings.
• Apply research and business acumen to help the business solve complex questions and anticipate future challenges.
• Design scalable and nimble mechanisms to scale research solutions, tools, and processes.
• Build and manage relationships with internal stakeholders and external agency partners.
• Establish relationships with business partners across regions and proactively address emerging issues.
• Educate and guide internal stakeholders to better understand the business questions research can answer.

Requirements

• Bachelor's degree in Business, Economics, Marketing, Advertising, Statistics, Engineering, or a related field.
• 10+ years of marketing research experience.
• Experience in ad research covering multiple countries.
• Proficiency with data analysis tools such as Advanced Excel, SQL, Tableau, or Python.

Preferred Qualifications

• Master's degree or above in Business Administration, Economics, Mathematics, Engineering, Statistics, or a related field.
• Knowledge of data visualization tools such as QuickSight, Tableau, Power BI, or other BI packages.
• Experience working within a global company with multi-country responsibilities.
• Experience balancing conflicting priorities and dealing with ambiguity.
• Experience working effectively across cross-functional teams and partnering with people at all levels.
• Expertise in executing quantitative research methods (e.g., factor analysis, regression analysis) and mixed-method studies (e.g., segmentation).
• Exceptional written and oral communication abilities.
• Experience authoring research reports.

Pay

Base salary range: $125,400 - $169,600 USD annually (Seattle, WA).

Benefits

• Comprehensive health insurance (medical, dental, vision, prescription, Basic Life & AD&D, and optional supplemental life plans).
• Employee Assistance Program (EAP) and mental health support.
• Medical Advice Line and Flexible Spending Accounts.
• Adoption and surrogacy reimbursement coverage.
• 401(k) matching.
• Paid time off and parental leave.
• Sign-on payments and restricted stock units (RSUs).

Learn more about our benefits at amazon.jobs/en/benefits.