Sr. Manager, Consumer Insights

About the role

We are seeking a dedicated and creative consumer insights professional to join our dynamic team at Tory Burch. You will play a pivotal role in shaping our brand strategy through deep consumer understanding and strategic research.

Responsibilities

• Own the consumer insights roadmap, proactively prioritizing research investments against brand, product, and marketing priorities.
• Design and execute primary research — focus groups, in-depth interviews, surveys, and other qualitative and quantitative methods — end to end, from screener and discussion guide through fielding and analysis.
• Select the right research approach for each business question, balancing rigor, timeline, and budget, and know when to build custom versus lean on existing data.
• Create compelling stimulus, surveys, and discussion materials that are logical, well-structured, and creatively engaging for respondents.
• Triangulate primary research with first-party signals — social listening, voice of customer (reviews, contact center, CRM feedback), and behavioral/digital data — into a single, coherent view of the customer.
• Partner with Digital, CRM, and Data teams to access and interpret behavioral and VoC data sources, building a more complete picture than any one input alone.
• Translate research findings into vivid customer stories and profiles — not just decks of charts — that bring the data to life and shape decisions among Brand, Merchandising, and Marketing partners.
• Own and manage the insights budget, research vendors, and tool/platform relationships (panels, listening tools, survey platforms), ensuring high-quality work is delivered on time and on budget.
• Regularly present to and influence senior leadership, using insights to directly inform brand, product, and marketing decisions.
• Stay closely attuned to cultural, competitive, and consumer trends — including syndicated and competitive intelligence — proactively surfacing what’s new or shifting in her world.
• Build and maintain a repository of customer knowledge and always-on insights infrastructure (trackers, dashboards) so findings are accessible and actionable across the organization.

Requirements

• 6+ years of experience in consumer/market insights or primary research, with hands-on experience designing and moderating focus groups, interviews, and surveys across qual and quant methods.
• Experience working across first-party data sources beyond primary research — social listening, voice of customer, behavioral/digital analytics — synthesized into a unified view of the customer.
• A track record of owning a research agenda or roadmap, including the budget, vendors, and tools behind it.
• A sharp, logical approach to research design paired with genuine creativity in crafting stimulus and materials.
• An insatiable curiosity about the customer, with a track record of digging past the obvious answer to find the true insight.
• A great storyteller who can turn data into a narrative or profile that sticks with an audience and influences senior leadership.
• A data-driven mindset with sound business judgment, able to manage multiple studies and stakeholders without losing rigor.

Qualifications

• BS/BA degree in Psychology, Sociology, Anthropology, Communications, Business Administration, or related field.
• Proven ability to manage multiple projects simultaneously and meet deadlines.
• Strong analytical skills and the ability to interpret complex data sets.
• Excellent communication and interpersonal skills, with the ability to communicate effectively with all levels of the organization.
• Ability to work independently and as part of a team.

Skills

• Strong research and analytical skills.
• Experience with qualitative and quantitative research methods.
• Proficiency in market research software and tools.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and prioritize tasks.

Benefits

• Generous benefits package including health insurance, retirement plans, and paid time off.
• Flexible work arrangements to support work-life balance.
• Opportunities for professional development and career advancement.
• Employee discount on Tory Burch products.
• Paid volunteer days through the Tory Burch Foundation.

Pay

The compensation range for this position is $135,000.00 USD - $170,000.00 USD. Our offer will be based on your relevant experience and work location.

Schedule

Full-time position.

Equal Employment Opportunity

Tory Burch LLC is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual’s age, race, creed, color, religion, national origin, sex (including pregnancy) or sexual orientation, gender expression, military status, marital status, genetic predisposition or carrier status, disability or membership in any other protected class under applicable law.