Sr. Competitive Intelligence Manager - Product Marketing

About the Role

NetApp is looking for a Senior Competitive Intelligence Manager to serve as our lead hands-on strategist for competitive insights in the Data and AI space. This is a high-visibility, senior individual contributor (IC) role designed for a deeply technical and strategic marketer who loves getting into the weeds of competitor offerings. You will be the primary engine driving our competitive positioning, translating complex market and product data into real-world, deal-winning guidance for our global Sales teams.

Partnering closely with Sales, Product Marketing, and Product Management, you will act as a subject matter expert to ensure NetApp’s intelligent data infrastructure is advantageously positioned.

Responsibilities

• Drive Competitive Positioning: Directly analyze competitor offerings to develop highly differentiated, technically accurate product messaging that serves as a foundation for internal and external communications.
• Build Hands-on Sales Assets: Author and maintain highly consumable, high-impact competitive materials, including battlecards, landscapes, briefs, webcast material, and more.
• Deliver Real-Time Deal Support: Act as a direct advisor to field Sales teams during active, high-stakes sales cycles, providing tactical coaching, competitive triage, and strategies to win key deals.
• Analyze Win/Loss Dynamics: Conduct structured, post-deal win/loss reviews to identify market trends, pricing strategies, and product gaps, turning raw data into strategic recommendations.
• Manage CI Platform & Alerts: Directly curate and optimize our competitive intelligence platform (tooling) ensuring the automated capture, filtering, and distribution of real-time competitor alerts.
• Advise Product Marketing & Product Teams: Act as the go-to technical expert for product and marketing leaders, delivering deep-dive competitor SWOT analyses to help guide product roadmaps and pricing strategies.
• Monitor Market Trends: Personally track Tier 1/2 competitors, emerging startups, and industry trends to position NetApp relative to new market shifts, ecosystem dynamics, and buyer behaviors.

Requirements

• Domain Expertise: Deep technical understanding of the technologies, architectures, and go-to-market strategies within the B2B Data, AI, and Cloud Infrastructure industries.
• Proven CI Execution: 5+ years of hands-on experience in competitive intelligence, technical product marketing, or sales engineering, with a proven track record of personally creating high-impact competitive content.
• Hands-on Tool Proficiency: Direct experience using and managing competitive intelligence platforms (e.g., Klue, Crayon) and conversational intelligence tools (e.g., Gong) to gather field insights.
• Strong Research & Synthesis Skills: Proven ability to independently dig through competitor documentation, financial filings, and analyst reports to extract actionable, validated insights.
• Sales Collaboration: High comfort level working directly alongside Field sales teams in active sales cycles, translating technical specs into "how-to-win" sales talk-tracks.
• Execution-Oriented: A self-starter who thrives on detailed execution, with the ability to own projects end-to-end without administrative oversight or direct reports.
• Superior Communication: Outstanding oral and written communication skills, with the ability to present complex technical findings clearly to both technical and non-technical stakeholders.

Qualifications

• Bachelor’s degree in Computer Science, Engineering, Business, or a related field.
• MBA and/or a strong technical background in data management or AI/ML workloads is highly preferred.
• Equivalent combination of additional experience as stated above can be considered in place of academic degree listed.

Pay

The target salary range for this position is $175,000-200,000. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range.

Benefits

• Health Insurance
• Life Insurance
• Retirement or Pension Plans
• Paid Time Off (PTO)
• Various Leave options
• Performance-Based Incentives
• Employee stock purchase plan
• Restricted stocks (RSUs)

Benefits may vary by country and region, and further details will be provided as part of the recruitment process.

Schedule

At NetApp, we embrace a hybrid working environment designed to strengthen connection, collaboration, and culture for all employees. This means that most roles will have some level of in-office and/or in-person expectations, which will be shared during the recruitment process.

Why You'll Thrive at NetApp

At NetApp, you won't wait for the perfect moment—you'll make it. The early planning, the extra thought, the bold idea that turns good into great: That's how our people operate and how we continue to push the boundaries of data infrastructure. NetApp is the trusted partner for organizations transforming data into opportunity. As the only enterprise-grade storage service natively embedded in Google Cloud, AWS, and Microsoft Azure, we empower customers to run everything from traditional workloads to enterprise AI with unmatched performance, resilience, and security.

Our Culture

We celebrate mold breakers, bold thinkers, and problem solvers. We reward initiative, impact, and ownership. We provide flexibility so you can balance professional ambition with your personal life. Here, differences are not just welcomed—they drive everything we do.