Product Marketing Manager
Main Responsibility
A primary focus of this role is the development of compelling, accurate, and on-brand collateral that clearly articulates our value proposition across the full B2B sales cycle — from first impression to signed agreement. This includes owning the RFP process: building the response infrastructure, writing and maintaining approved proposal language, and ensuring every submission reflects the quality and precision that Premium Parking brings to every engagement.
Go-to-Market Strategy & Execution
Work directly with the Product team to plan and execute internal and external launches for new products, product features, and services. Develop positioning and messaging for each product and service — translating technical capabilities into clear value propositions that resonate with B2B buyers across Premium Parking's target verticals. Define launch plans that align Marketing, Sales, and Operations, ensuring every stakeholder knows what is launching, when, how to talk about it, and what materials are available to support it. Maintain and update the Services Catalogue as new products launch, existing services evolve, and terminology is standardized across the organization.
RFP Build Out & Creation
Develop, maintain, and continuously improve the end-to-end RFP process — from intake and triage through response, review, and submission — ensuring every stage is clearly defined, consistently followed, and built to scale as proposal volume grows. Partner directly with the Sales team on every RFP response — working together to understand the opportunity, the buyer's priorities, and the evaluation criteria, then tailoring language, structure, and emphasis to give each submission the strongest possible chance of winning. Build and maintain a centralized RFP content library: a living repository of approved, modular response language covering company overview, service descriptions, technology capabilities, pricing frameworks, case studies, and compliance language — organized so Sales can move quickly without starting from scratch on every bid. Write and continuously refine master response language for the most common RFP sections, coordinating with Sales, Legal, Finance, and Operations to ensure accuracy, commercial alignment, and brand consistency across all approved content. Own the proposal review and quality control process — ensuring every submission is reviewed for brand compliance, terminology accuracy and factual correctness before it is submitted. Track RFP win/loss outcomes in partnership with Sales, using that data to identify content gaps, refine messaging, and improve the process — so each submission is measurably better than the last.
Collateral Development & Sales Enablement
Create and maintain a full suite of marketing and sales enablement materials that support the B2B sales cycle, including: Sales sheets and one-pagers by service category, vertical, and buyer type. Presentation decks for new business, renewals, and product launches. Website copy and landing page content for product and service pages. Internal documentation and training materials for Sales and Operations teams. Ensure all enablement materials are current, accessible, and actively used by the Sales team — retiring outdated versions and communicating updates clearly. Support the Sales team with the tools, training, and context necessary to sell Premium Parking's technology and services effectively — including competitive positioning, objection handling, and vertical-specific messaging.
Content Creation & Brand Integrity
Serve as a strong copywriter across all product marketing output — ensuring every piece of content is engaging, accurate, and clearly communicates product benefits and value proposition to a B2B audience. Ensure all product messaging strictly adheres to Premium Parking brand guidelines and language standards — maintaining consistency in terminology, tone, and visual identity across all channels and materials. Develop and execute the B2B social media strategy and content that generates awareness, drives engagement, and supports marketing objectives across relevant channels (LinkedIn primary; others as appropriate).
Market Intelligence
Develop and maintain a deep understanding of the competitive landscape, customer needs, and industry trends — using that knowledge to sharpen product positioning, differentiate our value proposition, and anticipate buyer questions in RFPs and sales conversations. Regularly brief the Sales team on competitive developments, new market entrants, and shifts in buyer expectations that affect how we position Premium Parking's services.