Product Marketing Manager

About the role

Grace Hill is seeking a Product Marketing Manager who has helped a SaaS company move from selling individual products to selling a platform. We're in the middle of that shift now, moving from standalone solutions to one connected performance platform, and need someone who's done this before and knows where it gets hard.

Responsibilities

• Positioning & Platform Strategy
• Own product and platform positioning, with a clear point of view on why the platform beats point solutions and beats doing nothing.
• Build messaging frameworks and persona-based narratives that hold up full-funnel, from awareness through renewal and expansion.
• Get fluent in Grace Hill's market fast and translate that into sharper positioning.
• Test positioning and messaging against real buyer and pipeline data, and revise quickly when it's not landing.
• Cross-Functional Enablement & Stakeholder Communication
• Partner with Product, Demand Gen, Sales, and Customer Success to bring positioning into every stage of the funnel.
• Translate the same core story differently for different audiences.
• Build sales enablement teams actually use in live conversations, and pull field feedback on what's working.
• Act as the connective tissue between teams that don't naturally talk to each other.
• Go-to-Market Execution
• Drive GTM execution for launches and campaigns, from positioning through supporting assets.
• Direct the creation of core assets (solution briefs, decks, web copy, campaign messaging), owning whether it's right, not necessarily writing every word.
• Track how positioning and messaging perform through the funnel (engagement, pipeline velocity, win rates) and use that to prioritize what's next.
• Keep content and positioning current as the platform and packaging evolve.

Qualifications & Skills

• 4+ years in product marketing at a B2B SaaS company, with real ownership of positioning and messaging, not primarily a content or campaign execution role.
• Direct experience helping a company evolve from individual products to a platform narrative.
• Full-funnel fluency: you've shaped positioning across awareness, consideration, conversion, and expansion.
• Experience marketing into a niche or vertical market. Multifamily or real estate experience is a bonus, not a requirement.
• Comfortable with data: you use it to make positioning calls and know when to kill or pivot a message.
• Strong cross-functional operator who builds trust across teams and adjusts communication style by audience.
• A real bias toward testing and iterating over getting it perfect on the first try.
• Strong writing skills expected, but this isn't a content-first role.
• Experience with tools like HubSpot, Asana, Google Workspace, or similar is a plus.
• Bonus: Experience or familiarity with real estate, proptech, or learning & development tools.

Benefits

We offer a robust suite of benefits, including health, dental and vision insurance, 401K, PTO, life insurance, disability insurance, and more.