Product Marketing Manager

About The Role

This is a product-focused role on the growth team, working directly with the Head of Growth and founders to shape how HappyRobot communicates product value across channels. Product marketing fuels everything from feature adoption and customer education to sales enablement and market positioning. As a result, this role may be responsible for everything from creating assets around product features, managing our newsletter, in-product updates, and website features, to developing sales materials and customer-facing communications for new capabilities.

Responsibilities

• Excellent written and verbal communication skills with the ability to translate complex product concepts into clear, compelling value propositions.
• Create and execute go-to-market strategies for new products and features.
• Develop and maintain core product messaging frameworks, positioning statements, and competitive differentiators.
• Create assets around product features, including release notes, in-product updates, newsletters, and website content.
• Manage customer references, case studies, and proof-of-value content.
• Develop internal and external enablement materials such as one-pagers, decks, FAQs, and product briefs.
• Collaborate closely with product, sales, and growth teams to ensure alignment between product development, customer needs, and market messaging.
• Track feature adoption, customer engagement, and feedback to inform future launches and positioning.
• Support field and partner teams with content that drives understanding and usage of new capabilities.
• Ensure product storytelling is consistent across all channels, reflecting HappyRobot’s brand voice and strategic goals.

Must Have

• Excellent written and verbal communication skills with the ability to simplify technical concepts and craft persuasive messaging.
• 4+ years of experience in product marketing, in B2B tech, at a startup, or similar roles.
• Strong understanding of enterprise sales motions and how to position technical products for business audiences.
• Strong understanding of technical concepts including generative AI and agentic AI.
• Experience collaborating closely with product, sales, and growth teams to drive alignment and adoption.
• Extreme ownership and organization, with a proven ability to manage multiple launches and cross-functional priorities.
• Self-starter who thrives in a fast-paced, highly autonomous environment.
• Comfort with data and performance tracking to measure adoption, engagement, and campaign impact.
• Able to leverage AI tools to accelerate research, messaging, and asset creation.

Nice to Have

• Basic technical skills.
• Background in supply chain, logistics, or enterprise software industries.
• Comfort creating visual assets or collaborating closely with design to elevate product storytelling.
• Experience with Salesforce.