Product Marketing Manager

About the role

This position reports to: Head of Product Management

Responsibilities

• Own the technical and market specifications for the product and determine a product business plan that supports sustainable growth.
• Lead life cycle management process for the US market, planning appropriate measures (e.g., enhancements, cost reductions, phase-outs).
• Collaborate with internal Marketing and Sales teams to define the marketing plan, including marketing communication activities, product value propositions, and product positioning, as well as training activities and sales initiatives.
• Lead market intelligence analysis, collaborating with Sales, Business Development, and SMEs to define forecast and product planning.
• Define and understand the US market segmentation and related product, system, and service positioning.
• Identify potential gaps in the portfolio and new market, segment, and application opportunities.
• Responsible for product profitability and margins.
• Own sales and factory FCMs (when applicable) to ensure profitability and maintain competitive market pricing.
• Provide the pricing teams, sales support, and inside sales with updated pricing and is responsible for ensuring profitability in special sales deals.
• Collaborate with BDMs and Sales in positioning ABB Drive Modules with new and existing System Integrators, Panel Builders, and OEM’s by providing technical and marketing product collateral documentation, access, and understanding of knowledge portals, training, and product value proposition.
• Monitor and identify the development of local market trends for standards and compliances, updating the Global Product management team on possible development needs.
• Collaborate with Motion Services for customer product training in ABB University, keeping them updated with new product launches, features and certifications that are available.

Requirements

• Requires a bachelor’s or foreign equivalent degree in electronics engineering, electrical engineering, or a related field and 3 years of experience working in sales, marketing, and product management.
• Must have 3 years of experience in each of the following:
  • Working with variable speed drives in the Oil and Gas, Mining, Power Generation, Water Treatment, or HVAC industries;
  • Applying detailed dimensioning approaches for VFD selections to both simple and complex applications;
  • Evaluating variable speed drives and their effects on line-side harmonics, heat loss and efficiency, and motor compatibility based on the drive topology.
• Must be willing to travel 30% (domestic and international).

Qualifications

Minimum qualifications:

• Passport and valid visa required for international travel.

Skills

• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Experience with market research and analysis tools.
• Knowledge of industry standards and regulations.

Benefits

ABB offers a comprehensive benefits package including health insurance, retirement plans, and paid time off.

Pay

The salary range for this position is $80,000 - $120,000 annually.

Schedule

The position is full-time and requires 40 hours per week.