Sr. Business Development Manager

Job Summary

The Senior Business Development Manager focuses on business development through strategic prospecting, relationship cultivation, and the execution of sales strategies to book corporate, association, tradeshow, affiliate, and large-scale special events at Allegiant Stadium.

Responsibilities

• Effectively solicit all existing and prospective target accounts within defined market segments, resulting in executed contracts through effective negotiations that align with company financial objectives.
• Develop and maintain a robust account base that produces incremental revenue for the Company.
• Focus on developing and securing large-scale event opportunities with emphasis on Field-level events, premium experiences, and full venue buyouts.
• Proactively target and develop business opportunities within key verticals including: Technology, Pharmaceutical, Insurance, Finance, Automotive, Association & Tradeshow Groups and Affiliates.
• Integrate with and support partnership efforts alongside the Las Vegas Convention and Visitors Authority (LVCVA) team to maximize destination sales opportunities.
• Conduct focused and strategic travel to key customers, agencies, third parties, and industry partners to support business development efforts and long-term revenue growth.
• Utilize an established book of business and industry relationships to generate immediate sales opportunities and pipeline growth.
• Effectively position all benefits of the property verbally and in writing by aligning unique venue offerings with customer priorities and business objectives.
• Engage customers by deliberately connecting their business priorities to the venue’s value proposition and differentiators within the competitive landscape.
• Become a subject matter expert by obtaining deep knowledge of current industry trends, market conditions, economic factors, and emerging opportunities within designated vertical markets.
• Understand the customer buying process, identify key stakeholders and decision makers, and effectively guide conversations toward favorable outcomes while maintaining company financial objectives.
• Possess the ability to research and identify new leads within the venue’s target market segments.
• Take initiative to qualify leads through detailed review of event scope, venue fit, and revenue potential.
• Develop and maintain relationships with top third parties, experiential agencies, DMCs, and customers associated with groups ranging from 1 to 65,000 attendees with a focus on repeat business potential.
• Senior Business Development Manager will focus primarily on large-scale group opportunities with emphasis on Field+ experiences and full venue buyouts.
• Take initiative in planning and executing impactful site visits that effectively showcase venue capabilities, food and beverage experiences, premium offerings, and customized event opportunities.
• Continuously monitor and develop efficiencies within Sales CRM by inputting customer data, ensuring follow-up deadlines are met, and maintaining accurate forecasting and reporting.
• Create customized proposals, presentations, and estimates tailored to each client while clearly articulating the value of hosting events at Allegiant Stadium.
• Strategize with Sales Leadership to identify appropriate sales strategies, negotiation approaches, and agreement structures based on client needs and venue qualifications.
• Use a variety of relationship-building techniques to develop trust and maintain valued long-term client partnerships.
• Support and participate in trade shows, networking events, industry conferences, and out-of-market sales initiatives throughout the year.
• Stay informed on corporate event trends, destination trends, and the Las Vegas hospitality market to support overall sales strategy and business development efforts.
• Maintain active membership and involvement in key industry organizations including MPI, PCMA, IAEE, and related associations.

Required Qualifications

• Minimum education level of Bachelor’s Degree in Business, Hospitality, Marketing, or related field preferred.
• Minimum of 5 years of related sales or business development experience within hospitality, venues, sports & entertainment, destination management, or event sales industries.
• Minimum of 2 years of experience selling large, complex group business within hotels, stadiums, convention centers, or similar venues.
• Proven experience developing new business opportunities and maintaining strong client relationships.
• Existing relationships with experiential agencies, third parties, local DMCs, hotels, and customers within the meetings and events industry.
• Established book of business with demonstrated ability to drive revenue opportunities.
• Stereo vision, 3D vision, depth perception, peripheral vision, and the ability to adjust focus.
• Sports vision, hand-eye coordination, and the ability to judge distance and space.
• Ability to operate a motor vehicle.