Sr. B2B Marketing Manager

About the role

For our client, we are seeking a Sr. B2B Marketing Manager to join the team of a leader in the Healthcare space. This role will shape enterprise B2B marketing strategy across the healthcare provider value chain, with a focus on acquisition, engagement, retention, and monetization. The position will partner closely with cross-functional stakeholders and senior leaders to translate market insights into actionable plans that support growth and commercialization objectives. It will also establish clear messaging standards, guide content development, and lead complex programs with strong governance and success measures. Location: Remote - US based candidates only, no visa sponsorship available.

Responsibilities

• Own enterprise marketing strategy for the healthcare provider value chain across acquisition, engagement, retention, and monetization
• Build and lead a network across the healthcare provider lifecycle marketing organization and align stakeholder priorities
• Advise senior management on performance and market insights to guide decisions
• Identify emerging business opportunities and develop innovative marketing solutions
• Establish B2B messaging standards for consistent market positioning
• Develop the collateral plan and execute content production for B2B lines of business
• Lead complex marketing programs, establishing governance and success measures

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or related field, or equivalent experience
• Minimum 12 years of experience in B2B marketing; or a Master's with 8 years; or a PhD with 5 years
• Expertise in developing B2B marketing and commercialization strategies for healthcare providers
• Deep understanding of clinician mindset and prescriber workflows
• Experience in pharmaceutical, retail pharmacy, employer/payer markets, or B2B technology preferred
• Exceptional ability to lead large cross-functional programs and influence senior leaders
• Proven success in connecting marketing strategies to revenue growth

Benefits

• Medical, dental, and vision insurance
• 401(k) with company match
• Unlimited vacation and 13 paid holidays
• Mental wellness and financial wellness programs
• Generous parental leave and fertility benefits
• Company-paid short-term and long-term disability coverage

Pay

$127,000 – $203,000 annually