Sr. B2B Marketing Manager
GoodRx · Santa Monica, CA · 1 mo ago
Marketing$169k–$271k/yrFull-time
We need to output HTML fragment with sections: About the role, Responsibilities, Skills And Qualifications (maybe "Skills and Qualifications"), Benefits, Pay (if present). Also maybe "Schedule" not present. We must not repeat job title. Remove boilerplate: EEO, etc. Also remove application instructions, duplicated lines, navigation, cookie, legal, etc. Keep all substantive info.
We need to parse the posting.
Let's extract sections:
- About The Role: paragraph(s) after "About The Role". It includes description of role, reporting to Sr. Director, etc. We'll capture that as prose.
- Responsibilities: list of bullet points under "Responsibilities". It includes several sub-sections: Full-funnel HCP engagement..., Content and collateral..., Program management..., Event planning... We need to output as
- items. Probably each bullet is a responsibility. We'll need to capture each bullet line.
- Skills And Qualifications: list of qualifications. It includes bullet-like sentences separated by semicolons? Actually it's a paragraph with multiple lines separated by line breaks? The text: "Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or a related field and a minimum of 12 years of related experience; or a Master's degree and a minimum of 8 years of related experience; or a PhD and a minimum of 5 years of related experience; or equivalent work experienceBroad expertise developing B2B marketing and commercialization strategies for healthcare providers, with depth across several related disciplines such as content, campaigns, digital, events, and marketing operationsUnderstanding of clinician mindset and prescriber workflowsIndustry experience preferred in pharmaceutical manufacturer, retail pharmacy, employer/payer markets and/or B2B technologyDemonstrated experience managing large cross-functional programs and providing operational oversight, program management, analysis, and executive presentations and reportingDemonstrated ability to lead significant and unique initiatives with substantial autonomy, evaluate intangible or competing factors, and remain accountable for outcomes that affect multiple functionsRecognized subject matter expertise and demonstrated thought leadership in B2B marketing, including the ability to develop new frameworks, practices, or approaches.Demonstrated success creating formal cross-functional networks, directing work without direct authority, and influencing senior leaders and diverse stakeholders on complex or sensitive business mattersExceptional strategic, analytical, communication, presentation, and executive-influence skills, with the ability to translate complex information into clear recommendations and decisions.Strong commercial acumen and a record of connecting marketing strategy and investment decisions to measurable revenue growth and ROIExperience working closely with Sales and Commercial teams"
We need to split into list items. Likely each sentence separated by a period or semicolon. We'll create
- for each qualification.
- Benefits: The posting mentions benefits: "GoodRx also offers additional compensation programs such as annual cash bonuses or commission, and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!" So we need a Benefits section with list.
- Pay: The posting includes pay ranges for locations. So we need a Pay section with that info. Should we list as
- each location range? Probably yes.
- Schedule: Not present, so omit.
We must not include headings with filler. Ensure we only include sections with real content.
We must not include Job ID etc. Not present.
We must not include boilerplate like EEO, safety policies, etc. Remove lines about safety, security, accommodations, etc. Also remove the paragraph about "All GoodRx employees are responsible for reviewing and complying..." etc. Also remove the paragraph about "We’re committed to growing and empowering..." etc. Also remove the paragraph about "GoodRx is committed to providing reasonable accommodations..." etc. Also remove the paragraph about "We prioritize candidate safety..." etc. Also remove the final paragraph about "GoodRx is America's healthcare marketplace..." etc. All that is boilerplate.
Now construct HTML.
We'll start with
About the role
then... (the prose). Then
Responsibilities
then- ... each bullet. We need to extract responsibility bullets precisely. From text: "Responsibilities Full-funnel HCP engagement and audience commercialization Own the enterprise marketing strategy for the HCP value chain across acquisition, engagement, retention, and monetization; devising marketing strategies and execution plans to support the strategic roadmap for growthBuild and lead a formal cross-functional network across HCP lifecycle marketing, CRM, advertising media, analytics, content, communications, Sales, and platform monetization to align priorities, resolve competing stakeholder needs, and advance the business growth strategyAdvise senior management by synthesizing HCP performance, customer and market insights, risks, dependencies, and investment tradeoffs into clear recommendations and decisionsIdentify emerging opportunities and significant business challenges across the HCP ecosystem, applying conceptual thinking and independent judgment to develop innovative marketing solutions Content and collateral development and management Establish enterprise B2B messaging standards and governance to ensure a differentiated, consistent market position across audiences, channels, and lines of businessDevelop and manage collateral plan and content calendar, and execute content production across all B2B lines of business for timely delivery to market; for example, sell sheets, pitch decks, case studies, white papers, testimonials, web, video, webinarsTranslate complex clinical, commercial, product, and market concepts into compelling B2B narratives and marketing materials for B2B audiences, researching and planning content, developing specifications and creative briefs, managing collateral creation and SME approvalsDefine scalable governance and lifecycle-management practices for the GoodRx industry solutions collateral portfolio, from intake and prioritization through distribution, measurement, and optimization. Produce and maintain GoodRx industry solutions (B2B) collateral library, from intake, planning, prioritization, and development to distribution and updates. Program management and operations Lead significant, complex marketing programs spanning multiple functions; establish the approach, governance, milestones, decision rights, and success measures while resolving ambiguity and material risksDevelop integrated campaign plans and measurement frameworks with Communications, Growth Marketing, Analytics, Sales, and Commercial teams; evaluate performance and ROI and recommend shifts in strategy or investmentPartner with senior leadership to shape strategic priorities and broader organizational initiatives; influence roadmaps, direct the activities of cross-functional contributors, and remain accountable for program outcomesProvide thought leadership on B2B marketing practices, market trends, audience needs, and commercialization opportunities, and guide the development of new approaches that can scale across the organization Event planning and management Partner with Sr. Events Manager to support event planning and management for industry conferences and trade shows as needed" We need to split into logical bullets. Likely each major heading (Full-funnel HCP engagement..., Content and collateral..., Program management..., Event planning...) is a subsection, but we can treat each sentence after the heading as bullet. Simplify: create bullet points for each distinct responsibility: - Own the enterprise marketing strategy for the HCP value chain across acquisition, engagement, retention, and monetization; devising marketing strategies and execution plans to support the strategic roadmap for growth - Build and lead a formal cross-functional network across HCP lifecycle marketing, CRM, advertising media, analytics, content, communications, Sales, and platform monetization to align priorities, resolve competing stakeholder needs, and advance the business growth strategy - Advise senior management by synthesizing HCP performance, customer and market insights, risks, dependencies, and investment tradeoffs into clear recommendations and decisions - Identify emerging opportunities and significant business challenges across the HCP ecosystem, applying conceptual thinking and independent judgment to develop innovative marketing solutions - Establish enterprise B2B messaging standards and governance to ensure a differentiated, consistent market position across audiences, channels, and lines of business - Develop and manage collateral plan and content calendar, and execute content production across all B2B lines of business for timely delivery to market; for example, sell sheets, pitch decks, case studies, white papers, testimonials, web, video, webinars - Translate complex clinical, commercial, product, and market concepts into compelling B2B narratives and marketing materials for B2B audiences, researching and planning content, developing specifications and creative briefs, managing collateral creation and SME approvals - Define scalable governance and lifecycle-management practices for the GoodRx industry solutions collateral portfolio, from intake and prioritization through distribution, measurement, and optimization; produce and maintain GoodRx industry solutions (B2B) collateral library, from intake, planning, prioritization, and development to distribution and updates. - Lead significant, complex marketing programs spanning multiple functions; establish the approach, governance, milestones, decision rights, and success measures while resolving ambiguity and material risks - Develop integrated campaign plans and measurement frameworks with Communications, Growth Marketing, Analytics, Sales, and Commercial teams; evaluate performance and ROI and recommend shifts in strategy or investment - Partner with senior leadership to shape strategic priorities and broader organizational initiatives; influence roadmaps, direct the activities of cross-functional contributors, and remain accountable for program outcomes - Provide thought leadership on B2B marketing practices, market trends, audience needs, and commercialization opportunities, and guide the development of new approaches that can scale across the organization - Partner with Sr. Events Manager to support event planning and management for industry conferences and trade shows as needed That seems comprehensive. Now Skills And Qualifications: need to split into list items. Let's parse the qualifications text: "Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or a related field and a minimum of 12 years of related experience; or a Master's degree and a minimum of 8 years of related experience; or a PhD and a minimum of 5 years of related experience; or equivalent work experience" That's one bullet (education/experience alternatives). Next: "Broad expertise developing B2B marketing and commercialization strategies for healthcare providers, with depth across several related disciplines such as content, campaigns, digital, events, and marketing operations" Next: "Understanding of clinician mindset and prescriber workflows" Next: "Industry experience preferred in pharmaceutical manufacturer, retail pharmacy, employer/payer markets and/or B2B technology" Next: "Demonstrated experience managing large cross-functional programs and providing operational oversight, program management, analysis, and executive presentations and reporting" Next: "Demonstrated ability to lead significant and unique initiatives with substantial autonomy, evaluate intangible or competing factors, and remain accountable for outcomes that affect multiple functions" Next: "Recognized subject matter expertise and demonstrated thought leadership in B2B marketing, including the ability to develop new frameworks, practices, or approaches." Next: "Demonstrated success creating formal cross-functional networks, directing work without direct authority, and influencing senior leaders and diverse stakeholders on complex or sensitive business matters" Next: "Exceptional strategic, analytical, communication, presentation, and executive-influence skills, with the ability to translate complex information into clear recommendations and decisions." Next: "Strong commercial acumen and a record of connecting marketing strategy and investment decisions to measurable revenue growth and ROI" Next: "Experience working closely with Sales and Commercial teams" That seems all. Now Benefits: list items: - medical, dental, and vision insurance - 401(k) with a company match - an ESPP - unlimited vacation - 13 paid holidays - 72 hours of sick leave - mental wellness and financial wellness programs - fertility benefits - generous parental leave - pet insurance - supplemental life insurance for you and your dependents - company-paid short-term and long-term disability - (and more) but we can stop. Also mention annual cash bonuses or commission, annual equity grants for most positions as part of compensation; but benefits section maybe include those as compensation? The instruction: Benefits section only if posting actually states them. It does state benefits. We'll include the list. Pay: list each location range: - San Francisco And Seattle Offices: $169,000.00 - $271,000.00 - New York
- each location range? Probably yes.
- Schedule: Not present, so omit.
We must not include headings with filler. Ensure we only include sections with real content.
We must not include Job ID etc. Not present.
We must not include boilerplate like EEO, safety policies, etc. Remove lines about safety, security, accommodations, etc. Also remove the paragraph about "All GoodRx employees are responsible for reviewing and complying..." etc. Also remove the paragraph about "We’re committed to growing and empowering..." etc. Also remove the paragraph about "GoodRx is committed to providing reasonable accommodations..." etc. Also remove the paragraph about "We prioritize candidate safety..." etc. Also remove the final paragraph about "GoodRx is America's healthcare marketplace..." etc. All that is boilerplate.
Now construct HTML.
We'll start with
- for each qualification.
- Benefits: The posting mentions benefits: "GoodRx also offers additional compensation programs such as annual cash bonuses or commission, and annual equity grants for most positions as well as generous benefits. Our great benefits offerings include medical, dental, and vision insurance, 401(k) with a company match, an ESPP, unlimited vacation, 13 paid holidays, and 72 hours of sick leave. GoodRx also offers additional benefits like mental wellness and financial wellness programs, fertility benefits, generous parental leave, pet insurance, supplemental life insurance for you and your dependents, company-paid short-term and long-term disability, and more!" So we need a Benefits section with list.
- Pay: The posting includes pay ranges for locations. So we need a Pay section with that info. Should we list as