Marketing Manager, B2B

About The Company

Directive Consulting is a premier B2B marketing agency dedicated to delivering measurable results for brands that prioritize performance metrics. With over a decade of industry experience, the agency has successfully managed more than 420 B2B brands, establishing a reputation for driving real outcomes through innovative strategies and data-driven approaches.

The company operates across three core divisions: Performance, Communications, and Commerce, all interconnected to share intelligence and focus on revenue generation. Their comprehensive service offerings include Paid Media, Content Marketing, Public Relations, Paid Social, Marketplace, and Lifecycle Marketing. Central to their methodology is DiscoverabilityOS™, a proprietary framework that aligns brand positioning with demand generation, guiding Ideal Customer Profiles (ICPs) through every decision point to ensure maximum engagement and conversion.

At Directive Consulting, speed, bold thinking, and challenging the status quo are core values. The organization seeks dynamic professionals who are passionate about performance marketing, eager to solve complex problems, and committed to making meaningful contributions. The company's culture emphasizes innovation, results, and a relentless pursuit of excellence, making it an ideal environment for individuals who thrive in fast-paced, performance-driven settings.

About The Role

We are seeking a highly skilled and motivated Demand Generation Specialist to join our team. This role is pivotal in developing and executing performance marketing strategies for a select portfolio of SMB clients, with a focus on SaaS and technology sectors. The successful candidate will be responsible for managing no more than seven accounts, ensuring their marketing campaigns achieve and surpass performance goals.

The role combines hands-on campaign execution with strategic client interfacing, requiring a candidate who can both implement tactics and communicate effectively with clients to pitch strategies and report results. The ideal candidate is a T-Shaped Marketer with deep expertise in Paid Media, SEO, and Conversion Rate Optimization (CRO), particularly within the SaaS marketplace. They should possess a strong technical background, excellent project management skills, and a creative mindset geared toward impactful marketing solutions. This role offers a unique opportunity to own the success of each client portfolio, driving measurable results while collaborating closely with clients and internal teams to refine strategies and optimize campaigns.

Qualifications

• 2+ years of experience in agency-side marketing
• 2+ years of experience in performance marketing
• Deep expertise in Paid Media, SEO, and CRO
• Strong understanding of SaaS and technology markets
• Proven track record of managing multiple client accounts successfully
• Excellent communication and relationship management skills
• Outstanding project management abilities with a focus on timely delivery and budget adherence
• Ability to travel as required
• Continuous learner with a focus on industry trends, including AI and automation in marketing

Responsibilities

• Own the success and performance of SMB clients across various marketing channels
• Build and maintain strong relationships with client contacts, demonstrating confidence and empathy
• Project manage and organize client accounts to ensure seamless campaign execution
• Develop and pitch strategic marketing plans tailored to client needs and goals
• Execute and optimize Paid Media campaigns, SEO initiatives, and CRO strategies
• Leverage deep technical knowledge to improve campaign performance and ROI
• Collaborate with internal teams to share insights and refine marketing tactics
• Stay ahead of industry trends, adopting new tools and techniques to enhance client results
• Report regularly on campaign performance, providing actionable insights and recommendations

Benefits

• Competitive base salary ranging from $80,000 to $85,000 USD, with potential for bonuses
• Comprehensive medical, dental, and vision insurance plans, with employer-paid coverage for employees and partial contributions for dependents
• Access to mental health resources through Spring Health and Headspace membership
• Gympass membership for physical well-being
• Unlimited Paid Time Off (minimum two weeks), paid holidays, your birthday off, and end-of-year recharge period
• Paid parental leave
• Traditional and Roth 401(k) plans with a 3% company match
• Annual performance-based bonus, increasing with tenure
• Annual company-sponsored trip to Newport Beach, CA for team building and relaxation

Work Environment Requirements

As a remote-first organization, Directive Consulting offers the flexibility to work from anywhere within the US, with optional access to modern office facilities in Irvine, California. For global roles, candidates must have valid work authorization and reside permanently in the respective country, including Canada, the UK, or Australia, where the company has established operations. The role primarily involves virtual collaboration through tools like Zoom and Slack, requiring reliable internet, a professional workspace, and the ability to remain stationary for extended periods. Reasonable accommodations are available for qualified individuals with disabilities upon request.