B2B Marketing Manager

Responsibilities

• Own and Scale the B2B Growth Engine
• Lead strategy and execution of the full B2B funnel-from awareness and consideration through pipeline, revenue, and retention
• Build a predictable, scalable demand engine with clear attribution to revenue outcomes
• Establish and manage performance metrics including MQL, SQL, CAC, LTV, pipeline velocity, and win rates
• Design and scale account-based marketing (ABM) strategies for priority partner segments & new-market entry
• Leverage data, automation, and advanced analytics to improve targeting, personalization, and conversion
• Develop always-on engagement programs-including newsletters, thought leadership, and lifecycle campaigns-to drive awareness, consideration, and partner education
• Own B2B audience strategy across lead generation, activation, speed-to-close, and revenue metrics
• Develop targeted campaigns, content, and experiences tailored to priority partner segments and buying stages
• Lead go-to-market strategies to penetrate new markets, including audience definition, value proposition testing, and partner acquisition
• Optimize performance across existing segments while scaling growth in emerging markets
• Develop and execute a comprehensive partner marketing and co-marketing strategy across key distribution channels
• Support partner acquisition and activation in new markets through joint go-to-market initiatives
• Drive measurable partner-sourced pipeline, revenue growth, and retention
• Operate as a true partner to Sales with shared ownership of pipeline, coverage, and revenue outcomes
• Align marketing investment with growth, profitability, and P&L priorities including new-market investments
• Implement closed-loop measurement and reporting from MQL through revenue
• Build, lead, and develop a high-performing B2B growth organization
• Partner closely with other marketing functions - Brand, Event Experience, Creative, Marketing Ops, etc.
• Foster a culture of performance, accountability, experimentation, and innovation

Qualifications

• Bachelor's degree in Marketing, Business, Finance or a related field; advanced degree preferred
• 15+ years of progressive experience in B2B marketing, demand generation, partner marketing, or growth leadership roles
• Demonstrated experience designing, launching, and scaling account-based marketing (ABM) strategies, including segmentation, personalization, and tight Sales alignment
• Strong background in B2B funnel management, pipeline optimization, and closed-loop measurement tied to revenue and growth outcomes
• Proven ability to influence and partner with senior Sales, Product, and P&L leaders in a complex, matrixed organization
• Demonstrated experience leading and developing high-performing teams with direct accountability for revenue-related outcomes, performance management, and organizational effectiveness
• PREFERRED: Experience leading AI-first or data-driven B2B growth strategies, including personalization, automation, advanced analytics, or next-best-action models
• Background in building always-on engagement programs (e.g., newsletters, lifecycle marketing, thought leadership) to drive awareness, consideration, and partner activation
• Experience scaling growth in new markets or new partner segments, including go-to-market design and experimentation
• Experience in regulated industries such as financial services, insurance, or banking