B2B Product Marketing Manager

About the role

This role is foundational to building Oscar's B2B product marketing function. As a dedicated expert, this individual will operate across the full product lifecycle—deeply understanding our audiences, shaping how we position and deliver value, and ensuring our products resonate in market.

Responsibilities

• Execute Go-to-Market Orchestration to drive the end-to-end go-to-market lifecycle for products. This ensures seamless coordination from the initial concept and feature-to-benefit translation through to launch and member adoption.
• Serve as a Strategic Domain Expert. Act as the primary marketing point of contact. You will proactively identify market needs and represent the "Voice of the customer" in cross-functional forums. This ensures that product developments align with member lifestyle goals.
• Develop Positioning and Messaging Architectures: Transform complex technical frameworks into clear, motivating narrative structures. Own the development of messaging houses, value propositions, and reasons-to-believe (RTBs) that drive consistency across all touchpoints.
• Collaborate with Product, Design, and Research: Partner with internal teams to synthesize member insights and UX research into actionable product requirements. Guide external vendors and agencies to ensure creative content and distribution strategies are grounded in strategic product truths.
• Develop Multi-Audience Enablement Tools: Create and maintain high-impact enablement strategies for both B2B (Brokers/Providers) and D2C (Members) audiences. Work with our sales enablement team to develop playbooks, sales battlecards, and training materials that empower partner teams to effectively communicate Oscar's unique value.
• Monitor and Analyze Performance Metrics: Track and report on product-specific KPIs, including adoption rates, conversion deltas, and engagement metrics. Partner with data teams to identify optimization opportunities and lead the share-out of launch results and "lessons learned" to stakeholders.
• Drive Operational Excellence and Consistency: Contribute to the continuous improvement of the Product Marketing toolkit—including the management of "Modular Messaging Banks"—while fostering a data-driven culture and providing peer mentorship within the team.
• Ensure Regulatory and Legal Compliance: Navigate the complex healthcare regulatory environment by ensuring all product claims and marketing materials comply with applicable laws and state-filing requirements.

Requirements

• Bachelors degree or 4+ years commensurate experience
• Experience: 4+ years relevant work experience in marketing, including experience with driving go-to-market strategies for new products
• Narrative Construction: Demonstrated experience in Feature-to-Benefit translation, persona development, and drafting multi-channel messaging houses.
• Stakeholder Management: Experience presenting GTM strategies and market insights to cross-functional leadership (Product, Sales, and Operations).
• Project Orchestration: Proficiency in managing complex project timelines (e.g., 16-week cycles) and coordinating high-velocity asset production with Creative teams.
• Analytical Rigor: Ability to use data to measure GTM success, including tracking conversion deltas, adoption rates, and member sentiment.

Bonus points

• Healthcare & Benefits Expertise: Experience in health tech, insurance (payer), or adjacent regulated industries. Familiarity with the individual market and emerging employer models (e.g., ICHRA) is a strong plus.
• Customer & Market Insight: Strong track record of translating customer, broker, and market insights into product strategy, positioning, and go-to-market decisions.
• B2B & Channel Strategy: Experience supporting B2B or B2B2C distribution models—particularly working with brokers, consultants, or third-party partners—and developing materials that enable them to effectively sell and position solutions.
• Technical & Product Fluency: Ability to understand and communicate complex products, platforms, and digital experiences in a clear and compelling way to non-technical audiences.

Travel required

Up to 10%