Marketing Manager B2B

Key Responsibilities

• Monitor and curate visual and verbal brand standards across all global divisions to ensure a unified market presence.
• Manage the application of brand logos, typography, and graphic elements across all corporate touchpoints.
• Lead all design projects and interface with internal/external resources to deliver compelling visual and copywriting elements.
• Support cross-functional teams with their event and client meeting needs to ensure consistent high-quality experiences, from event planning to CRM support.

Collateral Development

• Design and update high-impact sales materials, including capabilities decks and business unit-specific presentations.
• Supply strong brand level communication elements to be used in RFPs.
• Convert complex captive insurance concepts into clear, executive-ready narratives for case studies and white papers.
• Manage production of video elements for social media, webinars, interviews, brand.
• Create infographics and diagrams that illustrate SRS’s captive structures and global reach for use in client-facing materials and on social media.

Platform & Project Management

• Support the transition of HubSpot into a strategic "CRM Hub," focusing on generating compelling and action-oriented emails with lead attribution and ROI reporting.
• Manage content updates for the SRS website and microsites to ensure technical accuracy and SEO/GEO alignment, optimizing for new business outcomes.
• Lead oversight of SRS LinkedIn page content strategy, page and mailbox, driving content planning, measuring success metrics and optimizing against key KPIs.
• Develop SRS paid media strategy for website and B2B lead gen.
• Oversee the digital asset management system to ensure global teams have real-time access to approved marketing materials.
• Lead relationships with external agencies and contractor support team.

PR and Media Elevation

• Coordinate the development and distribution of highly engaging content that elevates SRS leadership status and awareness among key stakeholders.
• Aid on SRS’s public relations initiatives including the writing and distribution of press releases, award submissions, managing media contacts and interview opportunities.
• Support the CMO in managing relationships with trade media and coordinating executive interviews or quotes.