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Sr. B2B Growth Marketing Manager

GoodRx · United States · 5 days ago
RemoteRemoteMarketing$121k–$193k/yrFull-time

About the role

The GoodRx B2B Marketing team seeks a Sr. B2B Growth Marketing Manager to develop strategies and plan campaigns and tactics for lead generation and multi-channel engagement across the pharmaceutical manufacturer, retail pharmacy, employer/payer, and health information technology market segments. Reporting to the Sr. Director of B2B Marketing, this role will work cross-functionally as the lead for B2B growth marketing to define, manage, and execute demand generation programs to drive commercial value for the business.

Responsibilities

  • Build and maintain a demand generation roadmap and prioritization framework that balances business impact, scalability, and customer experience

  • Build and run integrated demand generation programs across paid, organic, email, and partner channels

  • Own end-to-end B2B campaign creation and management across channels: paid, organic, email, and syndicated channels

  • Own the MQL-to-SQL handoff framework

  • Build and manage multi-channel email programs that nurture contacts and move prospects through the funnel

  • Own the growth tech stack, including Salesforce Marketing Cloud Account Engagement (Pardot), from concept to reporting

  • Leverage AI tools and modern marketing strategies to increase efficiency and output

  • Identify opportunities to leverage AI and build scalable AI-assisted processes and systems that improve execution speed and operational rigor

Skills & Qualifications

  • 8 to 10 years of experience leading and managing B2B demand generation campaigns

  • 6+ years of experience managing B2B campaigns end-to-end in Salesforce Marketing Cloud Account Engagement (Pardot), from concept to reporting

  • Excellent project management, communication, presentation, and cross-functional collaboration skills

  • Strong analytical skills and technical skills across paid media, SEO/AEO/GEO, email marketing, web and social channels

  • Experience working closely with Sales and Commercial teams

  • Proven ability to drive projects independently and proactively

  • Focus on commercial value creation and measurable ROI

  • Bachelor’s degree

Pay

$121,000.00 - $193,000.00 for San Francisco and Seattle offices
$111,000.00 - $177,000.00 for New York office
$101,000.00 - $161,000.00 for Santa Monica office
$91,000.00 - $145,000.00 for other office locations

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