Sr. Associate Manager, Integrated Marketing - Energy, Entertainment and Events

About the role

We're seeking a strategic and highly collaborative Senior Associate Manager, Integrated Marketing to join Taco Bell's E3 team. This role serves as a key driver of partnership strategy and integrated campaign development, helping transform talent, brand, licensing, and cultural opportunities into breakthrough marketing programs.

Responsibilities

• Experience developing 360° marketing campaigns and activation strategies that span social, PR, media, experiential, digital, loyalty, retail, and in-store channels.
• Demonstrated ability to transform a partnership, or talent opportunity into a fully integrated marketing platform.
• Strong strategic planning capabilities, including campaign architecture, audience development, consumer journey mapping, and measurement planning.
• Ability to identify how individual tactics connect to larger business objectives and brand priorities.
• Experience leading cross-functional teams through campaign development, execution planning, and launch.
• Lead end-to-end planning and development of partnership-driven marketing programs.
• Translate partnership opportunities into fully integrated campaigns across social, PR, media, retail, digital, loyalty, experiential, and in-store channels.
• Drive campaign development from briefing through execution while ensuring alignment across key stakeholder groups.
• Identify opportunities to scale partnerships beyond singular moments into broader brand platforms.
• Serve as the day-to-day strategic lead across cross-functional working teams.
• Align internal stakeholders around objectives, timelines, deliverables, and success metrics.
• Lead agency and partner workstreams while ensuring projects remain on strategy, on budget, and on schedule.
• Facilitate decision-making and proactively identify risks, solutions, and opportunities.
• Serve as a point of contact for select talent, licensing, and brand partnership relationships.
• Support partnership activation planning in collaboration with internal and external teams.
• Lead strategic planning and execution of high-visibility partnership programs, talent integrations, and experiential initiatives.
• Develop executive-level presentations, recommendations, and business updates.
• Ensure all programs are delivered with operational excellence and measurable business impact.

Requirements

8+ years of professional experience in integrated marketing, partnerships, entertainment marketing, sports marketing, brand collaborations, or related fields.

5+ years of experience leading complex cross-functional marketing initiatives and partnership programs from strategy through execution.

Proven ability to develop strategic recommendations, influence stakeholders, and drive alignment across multiple teams and levels of an organization.

Strong understanding of culture, entertainment, sports, music, fashion, talent, and brand partnership ecosystems.

Demonstrated experience managing external partners, agencies, talent representatives, licensors, and/or brand relationships.

Qualifications

8+ years of professional experience in integrated marketing, partnerships, entertainment marketing, sports marketing, brand collaborations, or related fields.

5+ years of experience leading complex cross-functional marketing initiatives and partnership programs from strategy through execution.

Proven ability to develop strategic recommendations, influence stakeholders, and drive alignment across multiple teams and levels of an organization.

Strong understanding of culture, entertainment, sports, music, fashion, talent, and brand partnership ecosystems.

Demonstrated experience managing external partners, agencies, talent representatives, licensors, and/or brand relationships.

Skills

Experience developing 360° marketing campaigns and activation strategies that span social, PR, media, experiential, digital, loyalty, retail, and in-store channels.

Demonstrated ability to transform a partnership, or talent opportunity into a fully integrated marketing platform.

Strong strategic planning capabilities, including campaign architecture, audience development, consumer journey mapping, and measurement planning.

Ability to identify how individual tactics connect to larger business objectives and brand priorities.

Experience leading cross-functional teams through campaign development, execution planning, and launch.

Lead end-to-end planning and development of partnership-driven marketing programs.

Translate partnership opportunities into fully integrated campaigns across social, PR, media, retail, digital, loyalty, experiential, and in-store channels.

Drive campaign development from briefing through execution while ensuring alignment across key stakeholder groups.

Identify opportunities to scale partnerships beyond singular moments into broader brand platforms.

Serve as the day-to-day strategic lead across cross-functional working teams.

Align internal stakeholders around objectives, timelines, deliverables, and success metrics.

Lead agency and partner workstreams while ensuring projects remain on strategy, on budget, and on schedule.

Facilitate decision-making and proactively identify risks, solutions, and opportunities.

Serve as a point of contact for select talent, licensing, and brand partnership relationships.

Support partnership activation planning in collaboration with internal and external teams.

Lead strategic planning and execution of high-visibility partnership programs, talent integrations, and experiential initiatives.

Develop executive-level presentations, recommendations, and business updates.

Ensure all programs are delivered with operational excellence and measurable business impact.

Benefits

Taco Bell offers a competitive salary range of $120,000 to $130,000 annually + bonus eligibility + benefits.

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.

Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship.

California Residents: For more information about the categories of personal information we collect from you and how we use, sell, and share that information, please see our Privacy Notice for California Employees here.

Pay

$120,000 to $130,000 annually + bonus eligibility + benefits

Schedule

Hybrid work schedule (onsite expectation Tues, Wed, Thurs)

Year-round flex day Friday

Onsite childcare through Bright Horizons

Onsite dining center and game room (yes, there is a Taco Bell inside the building)

Onsite dry cleaning, laundry services, and carwash

Onsite gym with fitness classes and personal trainer sessions

Up to 4 weeks of vacation per year plus holidays and time off for volunteering

Generous parental leave for all new parents and adoption assistance program

401(k) with a 6% matching contribution from Yum! Brands with immediate vesting

Comprehensive medical & dental including prescription drug benefits and 100% preventive care

Discounts, free food, swag and… honestly, too many good benefits to name