Sr. Associate Manager, Regional Marketing Calendar and Social
About the role
The Calendar Manager is responsible for defining, owning, and executing the regional marketing and social media calendar for KFC Latin America & Caribbean, translating brand strategy and positioning into disciplined, high-impact execution across markets.
Responsibilities
Own and manage the regional marketing calendar, ensuring disciplined execution of approved plans across markets.
Partner with cross-functional teams on new concepts, concept layers, dayparts, and major new product initiatives, including timeline and budget coordination.
Capture and adopt best practices from within the region and globally to continuously improve calendar-led execution.
Direct and approve advertising and sales promotion materials in partnership with agencies and internal stakeholders.
Ensure campaign planning, content development, and social media activation are fully integrated within the regional marketing calendar.
Lead day-to-day creative processes, ensuring high craft in messaging, content, and execution.
Monitor, evaluate, and challenge agency performance, recommending changes or improvements as needed.
Define and own the regional social media strategy in line with KFC brand positioning, communication priorities, and cultural ambition.
Establish a monthly social content framework aligned to the marketing calendar, including guidance on content themes, formats, and campaign amplification.
Provide clear, actionable regional guidance and best practices to markets to elevate relevance, consistency, and impact of social media execution.
Guide and challenge markets to deliver locally relevant but brand-aligned executions that modernize the brand and strengthen cultural connection.
Champion social media as a core brand-building and communication channel within the region.
Partner with creative and social agencies to raise standards of craft, storytelling, and effectiveness across platforms.
Monitor regional social trends and performance signals to continuously refine strategy, content guidance, and executional recommendations.
Support and actively participate in Regional Marketing Meetings with franchisees, providing calendar updates, execution guidance, best practices, and planning details.
Act as a reliable point of reference for markets on upcoming activity, readiness, and execution expectations.
Consult and liaise with franchise organizations (i.e. RMF Board and Adboard) to enable effective planning, execution and maximization of marketing programs.
Qualifications
Bachelor’s degree in Marketing, Advertising, Communications, or related field.
Minimum of 8 years of marketing experience, including prior experience in a creative, advertising, or digital/social agency environment, or a strong agency-style background.
Demonstrated ability to lead creative processes, manage agencies, and elevate brand communications execution.
Strong project management skills with the ability to manage multiple timelines and stakeholders.
High attention to detail, follow-through, and executional rigor.
Strong teamwork, influencing, communication and collaboration skills; comfortable working across cultures and markets.
Proficiency in English and Spanish required; Portuguese preferred.
Preferred Qualifications
Experience in QSR, CPG, or multi-market consumer brands.
Experience in corporate and/or strategic planning is preferred.
Exposure to regional or international marketing environments.
Experience working with franchise organizations.
Benefits
This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.