Sr. Associate Marketing Manager

About the role

The Sr. Associate Marketing Manager, La Vaquita, will help drive demand for Hispanic through consumer and customer understanding and programming across a set of brands, including La Vaquita and Mama Julia, in addition to control brands. Hispanic Dairy is a core priority for the business with a recent acquisition augmenting the focus, and the Sr. Associate Marketing Manager will help support key understanding of consumers and customers to support GTM plan optimization and execution.

Responsibilities

• Lead market analysis and play active role in GTM optimization against long-term strategy to grow both retail and foodservice opportunities
• Shopper marketing programming at key accounts from program alignment to creative delivery to reporting. Where possible, partner with B2B team to share effective programming
• Partner cross-functionally with vice president of business unit, sales, supply chain, and finance to deliver topline and bottom-line business growth through thorough understanding and presentation of Hispanic Dairy segment by market and product
• Support ongoing social programming through daily agency oversight including creative delivery, calendar management, and optimization recommendations
• Play a key role in line extensions and other innovation projects by managing packaging design, approvals, and timelines
• Manage marketing budget from recommendation through tracking
• Provide regular analysis and recommendations to guide business priorities and marketing recommendations across various KPIs

Requirements

• 5+ years of experience (1+ in FMCG CPG organization)
• Circana/Nielsen proficiency
• Strong data analysis and presentation experience translating data points into implications/recommendations
• Strong time management skills and work ethic, ability to prioritize and oversee multiple initiatives and business support functions
• Strong verbal, written, and interpersonal skills
• Strong organizational and project management skills
• Bachelor's degree, MBA preferred

Qualifications

• Core understanding of US retail environment
• Spanish language fluency

Skills

• Ability to influence management, lead and support cross-functional teams, and handle multiple projects and brands
• Creative problem diagnosis and problem solving through data mining and insight development

Benefits

An Equal Opportunity Employer including Disabled/Veterans

Pay

$115,000 - $125,000

Schedule

N/A