Sr. Marketing Associate

About the role

RheoSense, Inc. (RheoSense) is a leading scientific instrumentation company specializing in high-precision microfluidic viscosity measurement technology. Our innovative VROC® platform is trusted by researchers, engineers, and scientists across biotechnology, pharmaceuticals, materials science, and advanced manufacturing.

We are committed to delivering accurate, reliable, and user-friendly measurement solutions that empower our customers to accelerate discovery, improve product performance, and drive scientific advancement.

At RheoSense, we foster a collaborative, fast-moving environment where innovation, continuous improvement, and customer focus guide everything we do. As we continue to grow, we’re looking for talented individuals who are excited to contribute to cutting-edge technology and make a meaningful impact in the scientific community.

Job Responsibilities and Expectations

• Support the development and execution of marketing strategies to drive brand awareness and lead generation
• Collaborate with Application Scientists, engineering, and sales teams to translate technical concepts into clear, compelling marketing content
• Develop and manage marketing materials, including application notes, case studies, white papers, presentations, and product collateral
• Manage digital marketing efforts, including website updates, email campaigns, and social media content
• Support product marketing initiatives, including product positioning, messaging, and launches
• Plan and coordinate participation in trade shows, conferences, and customer events, including logistics, materials, and follow-up activities
• Generate and track marketing leads, supporting sales pipeline development and customer engagement efforts
• Manage and maintain marketing systems, including HubSpot (or CRM), to support lead tracking, campaign execution, and performance reporting
• Maintain and update marketing content and assets to ensure accuracy and alignment with current offerings
• Conduct market and competitive research to inform strategy and identify growth opportunities
• Collaborate with external vendors, designers, and agencies as needed to support marketing initiatives
• Monitor and report on marketing performance metrics, providing insights and recommendations for improvement
• Perform other related duties as assigned to support business operations

Minimum Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field
• 3–5 years of experience in marketing, preferably in a technical, scientific, or B2B environment
• Experience developing marketing content such as product collateral, presentations, or digital content
• Proficiency with digital marketing tools and platforms, including website content management and email marketing systems
• Experience using CRM systems (e.g., HubSpot) for lead tracking and campaign execution
• Strong written and verbal communication skills, with the ability to translate complex concepts into clear, effective messaging
• Strong organizational skills with the ability to manage multiple projects and deadlines
• Proficiency in Microsoft 365 (Word, Excel, PowerPoint, Teams)

Preferred Qualifications

• Experience in scientific instrumentation, life sciences, or a related technical industry
• Familiarity working with engineering or Application Scientist teams to develop technical content
• Experience creating application notes, white papers, or other technical marketing materials
• Hands-on experience with HubSpot (or similar CRM), including campaign workflows and reporting
• Experience supporting product marketing initiatives, including product launches and positioning
• Experience coordinating trade shows, conferences, or customer-facing events
• Basic understanding of analytics tools (e.g., Google Analytics or marketing dashboards) for performance tracking
• Experience working in a small or mid-sized company with cross-functional responsibilities

Physical Requirements

• This position is based onsite and requires regular presence in the office environment
• Primarily operates in an office setting with frequent use of computers, phones, and standard office equipment
• Able to remain in a stationary position for extended periods while performing computer-based and administrative tasks
• Able to move throughout the office to collaborate with cross-functional teams, including sales, engineering, and Application Scientists
• Occasional lifting and transport of marketing materials, event supplies, or packages (up to 20–25 pounds)
• May require periodic travel to trade shows, conferences, and customer events, including the ability to stand for extended periods and manage event setup materials
• Able to communicate effectively with internal teams, customers, and external partners

What We Offer

• Financial stability through competitive compensation, performance incentives, and retirement plans
• Training and professional development to support long-term career growth
• Health and welfare benefits, including medical, dental, vision, life insurance, and wellness programs
• Paid Time Off (PTO) to support work-life balance
• Paid parental leave for both maternity and paternity
• 401(k) retirement savings plan with a company match of up to 4%
• Employee stock ownership (ISO) opportunities
• A collaborative, creative, inclusive, and engaging team environment

Equal Opportunity Employer

RheoSense is an equal-opportunity employer and is committed to maintaining a diverse and inclusive workplace.

Marketing

San Ramon, CA