Sr. Analyst, Marketing Analytics & Measurement

About Ovative Group

Ovative Group is an independent, full-funnel media, measurement, and creative firm. Leveraging our deep industry expertise, we help brands like Best Buy, Domino's, American Eagle, The Home Depot, Post, Disney, Tumi, Michael Kors, Boost Mobile, and UnitedHealth Group transform their media and measurement programs. The result? Profitable growth that speaks for itself. At Ovative, we don't just track data, we redefine success.

About The Role

In this role, you will serve as an expert on our Measurement Solutions team, helping clients get the most value from marketing measurement. You will support 2–3 client engagements as a core measurement contributor, partnering closely with account and measurement leads. You will play a key role in the development, direction, and success of these engagements.

Responsibilities

• Client Engagement: Deliver best-in-class client experience on client engagements by helping craft and deliver workplans, workstreams, and analytics
  Partner with Ovative client leaders on client success, opportunities, & optimal approach to ensure the client is happy and getting value from marketing measurement
  Develop cross-channel activation roadmap for clients, focused on driving enterprise goals
  Develop visualizations to clearly communicate complex ideas to clients & the internal team
• Subject Matter Expertise: Apply best practices to analyze client media performance data to identify trends and opportunities for improvement
  Translate cross-channel analysis, reporting & observations into business insights and actionable recommendations
  Perform ad-hoc deep analysis to uncover key opportunities and translate into actionable recommendations
  Support & advise clients and Ovative media teams on test design, execution, and recap analysis
• Leadership & Empowering Others: Develop and educate peers on new methods of improving activation/insights
  Work with internal teams at Ovative in driving the greater value from using Media Mix Models (through education & guidance)
• Structured Thinking & Communication: Address complex, open-ended analytics requests in a structured manner
  Identify & focus on what matters most to move the client's business forward
  Structure activation work and communication to drive most critical/fundamental business goals

Requirements

• 3+ years relevant professional work experience
• Excellent communicator & collaborator between multiple client & internal teams
• Able to connect complex marketing data & situations into tangible business paths
• Experience within marketing industry (digital marketing preferred)
• Must be able to thrive working in ambiguous situations
• Preferred: Experience with digital marketing analytics software (Adobe Analytics, Google Analytics, ViQ, etc)
  Experience related to in-marketing testing for marketing investments (ex: Incrementality test using a holdout of a geographical area or customer holdout)
  Experience using Sequel to gather data or run analytics on datasets
  Experience working with MMM/MTA marketing models
  Experience communicating and partnering with high-level partners (Directors, VPs, CMOs, CFOs, etc)