Sr. Analyst, Marketing Analytics

About the role

The Marketing Analytics Sr. Analyst will conduct analyses focused on optimizing and understanding marketing performance, sales effectiveness, client retention, and lifetime customer value. The role will collaborate cross-functionally with marketing, operations, product, sales, business intelligence, and data teams to deliver novel, actionable insights that contribute to meeting company goals.

What You'll Do

• Extract, clean, and analyze data to provide actionable insights to improve customer acquisition and retention
• Liaison between Data, Business Intelligence, Analytics, Operations and Sales to ensure continuous alignment and fulfillment of data needs
• Conduct deep-dive analyses on major marketing and sales initiatives, operational trends, challenges, and opportunities
• Build and maintain automated reporting and dashboards to track key metrics
• Partner with the product and operations teams to design and execute tests
• Manage multiple projects simultaneously in a fast-paced FinTech/start-up environment, adapting to changing priorities as needed

What We Look For

• 2+ years professional experience in marketing, product, strategy, or business analytics
• 2+ years professional experience in paid media strategy, measurement, and optimization
• Experience with experiment design and statistical analysis
• Best-in-class data and analytical skills
• Significant experience with data-related best practices and methodologies; experience with relational data models, SQL, etc.
• A proactive and curious mindset with a strong desire to grow and develop
• Quick learner; willing to dive in and get their hands dirty
• Demonstrated ability to prioritize and deliver results in a fast-paced environment
• Looker experience is a plus

Pay

The base annual salary range is listed below. This role is eligible for additional incentives, including an annual bonus.

Base Salary Range
$75,000 - $119,823 USD

Benefits

• Considerable employer contributions for health, dental, and vision programs
• Generous PTO, paid holidays, and paid parental leave
• 401(k) matching program
• Merit advancement opportunities
• Career development & training