Sr. Analyst, Marketing Analytics

Responsibilities

• Lead day-to-day execution of marketing performance measurement across paid media, owned channels, CRM, web, and offline marketing.
• Ensure accurate, consistent reporting of marketing KPIs across channels, campaigns, and customer segments.
• Support the development and maintenance of standardized dashboards and performance reports used by marketing leadership.
• Produce clear, actionable reporting that helps teams identify optimization opportunities across channels, creative, audiences, and timing.
• Translate data into insights that inform campaign optimizations and near-term strategy adjustments.
• Partner with channel owners to interpret performance results and recommend improvements.
• Support attribution and incrementality measurement efforts in partnership with analytics and data teams.
• Analyze test results from A/B tests and experiments to quantify impact and inform next steps.
• Conduct deep-dive analyses to answer specific business questions and uncover performance drivers.
• Support marketing forecasting efforts by providing historical performance analysis, trend insights, and scenario inputs.
• Aid in reforecasting and planning exercises in partnership with Marketing and Finance.
• Monitor performance vs. forecast and highlight risks and opportunities.
• Work closely with Paid Media, CRM, SEO, and Creative teams to ensure analytics insights are applied to marketing decisions.
• Partner with Finance to support ROI analysis, budgeting discussions, and performance reviews.
• Present insights and recommendations to marketing leadership in a clear, concise manner.
• Identify opportunities to improve reporting consistency, efficiency, and usability.
• Document metric definitions and reporting standards to promote alignment across team.
• Continuously refine reporting and analysis based on business needs and feedback.

Requirements

• Strong experience in marketing analytics, performance measurement, or business intelligence.
• Hands-on expertise analyzing paid media, CRM, and digital marketing data.
• Advanced analytical and problem-solving skills with the ability to translate data into insights.
• Strong communication skills with the ability to present insights to non-technical stakeholders.
• Ability to manage multiple priorities in a fast-paced environment.
• 8-10 years of experience in marketing analytics, business intelligence, or related roles.
• Experience supporting multi-channel or full-funnel marketing teams preferred.
• Bachelor’s degree in Marketing, Analytics, or related field.
• Google Analytics (GA4) Certification, preferred.
• Adobe Analytics or Adobe Experience Platform certifications, preferred.
• Marketing analytics or experimentation certifications (e.g., CRO, A/B testing, optimization programs), preferred.