Marketing Analytics Analyst, Sr.

About the role

Founded in 1977 as the Senior Care Action Network, SCAN has grown into a nonprofit health organization serving over 500,000 people across six states with over $8 billion in annual revenue. Our mission is to improve care for older adults through innovative, values-driven approaches.

Responsibilities

• Create, validate, and set up data strategy for marketing acquisition team across budget and performance with an eye towards future-proofing
• Ensure data integrity and compliance with privacy regulations
• Lead development and drive evolution of dashboards, reports, and KPIs to track marketing performance
• Collect, analyze, and interpret marketing data from multiple sources (CRM, digital platforms, sales reports)
• Create and organize complex data in excel spreadsheets to enable analysis
• Collaborate with cross-functional teams (Marketing, Sales, Finance) to align analytics with business objectives
• Provide actionable insights to improve customer acquisition, retention, and engagement
• Support forecasting, budgeting, and ROI analysis for marketing initiatives
• Ensure data integrity and compliance with privacy regulations

Qualifications

• Bachelor's Degree or equivalent experience required
• Bachelor’s degree in Marketing, Business, Data Strategy, Statistics, Economics, or related field (Master’s preferred)
• 5+ years in marketing analytics or related role
• Proven experience with MS Excel (formulas and advanced analysis), data visualization tools (e.g., Tableau, Power BI) and marketing platforms (Google Analytics, HubSpot)
• Expertise in digital media and direct-to-consumer marketing or comparable experience
• Experience with strategic planning is preferred
• Should have an understanding of digital campaign performance, attribution, and optimizations
• Experience with SEO, SEM, Display Ads, Video Ads, Social Media Ads, and Connected TV is required
• Agency background is preferred
• Google AdWords, Analytics and Google Data Studio experience preferred
• Social Media Experience with some of the following platforms: Meta, Youtube, TikTok, Snapchat, LinkedIn, NextDoor and Bluesky is preferred
• Excellent written and verbal communication skills
• Familiarity with website analytics and reporting as it relates to digital marketing
• Excellent organizational and project management skills
• Advanced MS Excel expertise (formulas, pivots, analyses)

Benefits

Annual employee bonus program
Robust Wellness Program
Generous paid-time-off (PTO)
Eleven paid holidays per year, plus 1 floating holiday, plus 1 birthday holiday
Excellent 401(k) Retirement Saving Plan with employer match and contribution
Robust employee recognition program
Tuition reimbursement
An opportunity to become part of a team that makes a difference to our members and our community every day!

Pay

Base salary range: $80,300 to $138,330 annually

Schedule

Remote Work Mode