Sr. Analyst, Marketing Analytics

About the role

Prepare and deliver comprehensive pulse reports for global marketing campaigns. Partner with global teams on real-time analytics to support in-campaign optimizations. Implement campaign and brand lift studies across paid platforms to enable measurement of brand marketing. Analyze results globally and provide insights for campaign optimization, media planning and future strategies. Support ongoing analytics of marketing performance across paid and owned channels. Identify trends and opportunities to improve effectiveness of marketing channels. Support development of media mix model including data ingestion and testing requirements. Partner closely with internal Data Science team to calibrate the model. Support global testing strategy across paid and email/SMS channels, including testing strategy, experiment design, and data analysis. Leverage marketing analytics tools, testing platforms, and data visualization tools to streamline processes and improve efficiency.

Responsibilities

• Prepare and deliver comprehensive pulse reports for global marketing campaigns.
• Partner with global teams on real-time analytics to support in-campaign optimizations.
• Implement campaign and brand lift studies across paid platforms to enable measurement of brand marketing.
• Analyze results globally and provide insights for campaign optimization, media planning and future strategies.
• Support ongoing analytics of marketing performance across paid and owned channels.
• Identify trends and opportunities to improve effectiveness of marketing channels.
• Support development of media mix model including data ingestion and testing requirements.
• Partner closely with internal Data Science team to calibrate the model.
• Support global testing strategy across paid and email/SMS channels, including testing strategy, experiment design, and data analysis.
• Leverage marketing analytics tools, testing platforms, and data visualization tools to streamline processes and improve efficiency.

Requirements

• A bachelor’s degree in Market Intelligence, Marketing, or related field, or foreign equivalent.
• 4 years of experience in the job offered or related position.
• Experience in marketing analytics, A/B testing, or related roles.
• Experience with statistical analysis and data visualization tools such as R, Python, Tableau, or similar.
• Experience with analytical tools such as modeling and reporting in Excel/Access or SQL.
• Experience with digital marketing channels, including paid search, social media, email, or SEO.
• Ability to convey complex findings to non-technical stakeholders.

Qualifications

• Must have a bachelor’s degree in Market Intelligence, Marketing, or related field, or foreign equivalent.
• Must have 4 years of experience in the job offered or related position.
• Must have experience with marketing analytics, A/B testing, or related roles.
• Must have experience with statistical analysis and data visualization tools such as R, Python, Tableau, or similar.
• Must have experience with analytical tools such as modeling and reporting in Excel/Access or SQL.
• Must have experience with digital marketing channels, including paid search, social media, email, or SEO.
• Must have ability to convey complex findings to non-technical stakeholders.

Skills

• Marketing Analytics
• A/B Testing
• Data Visualization
• Statistical Analysis
• Digital Marketing Channels
• Excel/Access or SQL
• Tableau or Similar Tools
• Media Mix Model Development
• Testing Strategy and Experiment Design
• Data Analysis
• Marketing Analytics Tools
• Testing Platforms
• Data Visualization Tools

Benefits

• Medical Insurance
• Dental Insurance
• Vision Insurance
• 401(k)
• Paid Paternity and Maternity Leave
• Commuter Benefits
• Disability Insurance
• Tuition Assistance

Pay

$102,482.00 - $106,000.00 per year, depending on experience.

Schedule

40 hours per week. This role requires working at the office 3 days a week (Tuesday, Wednesday and Thursday).