Sr. Analyst, Marketing Analytics (contract)

Job Summary

We are seeking a highly motivated and analytically driven professional to join Hilton's next-generation Strategy, Insights, and Analytics team as part of an exciting internal consulting function. In this role, you will play a pivotal part in shaping how Hilton's Marketing and Brand Organizations measure and optimize performance through sophisticated econometric modeling, including Marketing Mix Modeling (MMM).

Responsibilities

• Collaborate across Data Science, Marketing Analytics, and Marketing stakeholder teams to support program management for regional Marketing Mix Models (MMM)
• Own the collection and validation of all modeling data inputs, ensuring accuracy and completeness from both internal and external sources
• Lead model reviews and manage timelines for Marketing Mix Models, providing structured feedback to Data Science partners based on marketing, business, and econometric considerations
• Develop marketing performance tools and deliverables that feature clear, insight-driven narratives and actionable recommendations for internal marketing stakeholders
• Transform Excel and SQL outputs into polished Excel and PowerPoint deliverables suitable for executive audiences
• Synthesize MMM insights into executive-ready presentations for business reviews and deliver data-driven recommendations to senior leadership
• Partner with Regional Marketing teams to understand analysis needs, deliver insights, and support the implementation of modeling results
• Identify and pursue opportunities to optimize project efficiency, model infrastructure, and the overall delivery of insights

Skills

• Strong proficiency in quantitative data analysis and the ability to interpret complex econometric model outputs
• Intermediate to advanced Excel skills, including data analysis, transformation, lookups, and Pivot Tables
• Working knowledge of SQL for data extraction and manipulation
• Experience with Marketing Mix Modeling (MMM) or similar econometric approaches, such as multivariate linear or Bayesian regression models
• Ability to communicate complex analytical findings in a clear, concise, and compelling manner to both technical and non-technical audiences
• Strong project management and organizational skills with the ability to manage multiple workstreams and deadlines simultaneously
• Collaborative mindset with the ability to work effectively across cross-functional teams including data science, marketing, and regional business partners
• Experience in marketing, hospitality, or a related industry is a plus
• Experience 2 years of professional experience in Marketing Mix Modeling (MMM), quantitative data analysis, marketing strategy, or marketing analytics is required
• Experience managing analytics projects is preferred but not required
• Prior exposure to the hospitality or marketing industry is advantageous