Sr. Marketing Performance Analyst (Contract)

Position Overview

We are seeking a senior-level Marketing Performance Analyst to join our team on a contract basis to support Marketing Financial Performance Analytics.

Key Responsibilities

• Analyze marketing performance across paid, earned, and owned media campaigns, tracking full-funnel metrics from awareness to revenue
• Partner with leadership to support strategic planning initiatives and establish performance targets
• Manage ad hoc analytics requests and prepare for weekly, monthly, quarterly, and annual business reviews, including executive and Board presentations
• Optimize lead scoring models and attribution reporting, conducting rigorous model validations
• Design and build interactive dashboards and reports to deliver actionable insights and data-driven recommendations
• Support Lead Flow and PipeGen reviews by creating comprehensive dashboards for closed-loop marketing reporting
• Enhance customer journey optimization through omni-channel campaign activation, A/B testing, and single-channel recommendations

Required Qualifications

• Bachelor's/Master’s degree in a technical field (e.g., Computer Science, Data Science, Statistics, Engineering, Mathematics)
• 5+ years of deep analytics experience supporting GTM teams (Marketing and/or Sales) in hyper-growth B2B environments
• Advanced SQL and Python programming skills; experience with AI tools for data analysis and automation
• Platform Proficiency: Marketo, Salesforce, GA4, BigQuery, Looker, CDP (Segment, Hightouch); Paid and Social Media Platforms; certifications preferred
• Cross-Functional Collaboration: Proven ability working with Operations, Finance, Product, Engineering, Sales, and Marketing teams
• Communication Excellence: Strong storytelling abilities to translate complex data into clear business insights and recommendations
• Presentation Skills: Comfortable presenting to executives and stakeholders at all organizational levels using Google Slides, PowerPoint, or similar tools
• Deep understanding of PLG (Product-Led Growth), SLG (Sales-Led Growth), and Closed Loop Marketing frameworks