Sr. Account Executive, Influencer
Porter Novelli · New York, NY · 2 days ago
Business Development$70k–$78k/yrFull-time
About the role
The Senior Account Executive (SAE), Influence, supports the planning, execution, and measurement of influencer marketing and social campaigns for major pharmaceutical and biotech clients. This role is part of a combined Fleishman Hillard and Porter Novelli team, providing expertise in health & life sciences, technology, financial services, social impact, and public sector.
Responsibilities
- Leading account activities with minimal supervision, ensuring accuracy and efficiency in all deliverables
- Drafting client materials—including social content, influencer briefs, and campaign recaps—with high attention to detail and minimal errors
- Proofreading and editing materials for clarity, accuracy, and adherence to client standards
- Supporting internal and external project timeline updates and collaborating with project managers to keep deliverables on track
- Developing digital trend stories to support our weekly Mash Up and ongoing client communications
- Guiding day-to-day account activities, overseeing account administration, and collaborating with team members to deliver client-ready call agendas and recaps
- Delivering updates on client calls and actively participating in internal meetings
- Understanding client review processes and working with supervisors to implement edits and revisions accurately
- Maintaining engagement with social media channels to stay current on platform trends and formats
- Applying training in social listening, community management, and content management platforms to campaign work
- Monitoring influencer partners regularly for brand safety concerns and supporting/leading communications about deadlines and feedback
- Actively participating in brainstorming and creative sessions, contributing fresh ideas and innovative solutions to campaign challenges
- Summarizing outcomes from team discussions and collaborating on actionable next steps
Requirements
- 3+ years of professional experience in public relations, communications, or influencer marketing; agency experience and exposure to large, integrated programs is preferred.
- Familiarity with Veeva and preparing content for MLR reviews is a strong advantage.
- Strong writing and verbal communication skills, with the ability to craft compelling disease state awareness materials, social media copy, and other client assets.
- Understand digital and social media strategies and their role in communications campaigns.
- Strong understanding of influencer marketing fundamentals and social media platforms, including current trends and content formats.
- Communicates clearly and professionally, both in writing and verbally, with meticulous attention to detail in all deliverables.
- Proactively manages project timelines and deliverables, ensuring tasks are completed on schedule.
- Conducts effective research on influencers, industry trends, and campaign performance to support team recommendations.
- Collaborates effectively with cross-functional teams and maintains a positive, solutions-oriented approach.
- Applies creative thinking to brainstorming sessions and campaign development.
- Consistently models professionalism, reliability, and accountability in interactions with clients and colleagues.
- Embraces feedback and actively seeks opportunities for learning and professional growth.
- Utilizes digital tools for social listening, content management, and reporting.
- Contributes to an inclusive, respectful team environment and upholds DEIB principles in all work.
Qualifications
- Healthcare, pharmaceutical, or biotech communications account and relevant influencer experience is strongly preferred.
- Strong writing and verbal communication skills, with the ability to craft compelling disease state awareness materials, social media copy, and other client assets.
- Understand digital and social media strategies and their role in communications campaigns.
- Strong understanding of influencer marketing fundamentals and social media platforms, including current trends and content formats.
- Communicates clearly and professionally, both in writing and verbally, with meticulous attention to detail in all deliverables.
- Proactively manages project timelines and deliverables, ensuring tasks are completed on schedule.
- Conducts effective research on influencers, industry trends, and campaign performance to support team recommendations.
- Collaborates effectively with cross-functional teams and maintains a positive, solutions-oriented approach.
- Applies creative thinking to brainstorming sessions and campaign development.
- Consistently models professionalism, reliability, and accountability in interactions with clients and colleagues.
- Embraces feedback and actively seeks opportunities for learning and professional growth.
- Utilizes digital tools for social listening, content management, and reporting.
- Contributes to an inclusive, respectful team environment and upholds DEIB principles in all work.
Skills
- Strong writing and verbal communication skills
- Understanding of digital and social media strategies
- Strong understanding of influencer marketing fundamentals and social media platforms
- Effective research and analysis skills
- Collaborative and team-oriented approach
- Ability to manage multiple projects simultaneously
- Attention to detail and accuracy in all deliverables
- Proactive project management skills
- Knowledge of social media creative formats and requirements
- Experience with digital tools for social listening, content management, and reporting
Benefits
- Medical & Prescription
- Dental
- Vision
- 401(k) with company match
- Generous paid time off
Pay
$70,000 - $78,000
Schedule
Hybrid working environment (2 days remote, 3 days in office)