Sports Social Media Strategist, Starts next week

About the role

Freelance Social Media Strategist supporting a new‑business pitch for a leading gaming publisher. The role requires a strong background in sports media, sports publishing, and social strategy, with experience at outlets such as ESPN, Bleacher Report, House of Highlights, Barstool Sports, league/team social teams, or comparable sports publishers or agencies. This is a short‑term, remote freelance engagement starting ASAP and running over the next few weeks.

Responsibilities

• Develop social strategy across audience insights, platform roles, content pillars, and programming
• Translate sports marketing principles, fandom, rivalries, tentpole moments, athletes, and creators into gaming
• Build content opportunities around gaming launches, seasons, updates, esports, and real‑time moments
• Develop content concepts and formats for TikTok, Instagram, X, YouTube, Twitch, and emerging platforms
• Recommend creator, streamer, pro player, and talent integrations
• Identify sports + gaming benchmarks and cultural trends
• Help define KPIs and success metrics
• Collaborate with the pitch team on strategy, slides, and presentation materials

Requirements

• 4+ years of social media strategy and content development
• Direct experience working with a sports media brand, publisher, league, or team
• Strong understanding of sports fandom, live/reactive content, the sports calendar, and athlete/creator culture
• Understanding of gaming culture and audiences, with the ability to translate sports strategies into gaming
• Experience developing social strategy from insights through execution
• Deep knowledge of current platform trends across TikTok, Instagram, X, YouTube, and Twitch
• Experience supporting new‑business pitches or presenting strategy to clients
• Strong writing skills and ability to work quickly in a deadline‑driven environment

Nice to Have

• Gaming, esports, game publisher, streamer/creator, league/team, or gaming media experience

Pay

Up to $45/hour (W2) all‑in

Schedule

Remote engagement; expects approximately 20 hours of part‑time work over the next two weeks, with a total capacity of up to 40 hours over the next few weeks; start ASAP; U.S.A PST business hours.