Social Media Strategist
States Newsroom · United States · 3 wk ago
RemoteRemoteMarketing$100k/yrFull-time
About the role
States Newsroom is seeking a creative and experienced audience expert to lead social media strategy, with a focus on short-form video production, for our national brand and state newsrooms.
Responsibilities
- Work closely with the Communications Director and other members of the Leadership team to develop and execute a social media strategy that bolsters States Newsroom’s presence on popular social media platforms, with a primary focus on producing and posting more frequent short-form video content that engages a national audience
- Strategize creative approaches to translate important news stories of national interest into compelling video and visual content for national and state newsroom accounts
- Work with our National Content team to collect and produce short-form editorial video content (including TikTok, Reels, YouTube Shorts and other platform-native formats) for a national News From the States account
- Track examples of impact and identify and edit compelling media clips from our podcasts, live events, media appearances and more to adapt them for social platforms and other audiences
- Help produce and compile video and visual content on timely news stories and national trends involving multiple states, and respond to emerging conversations relevant to major state stories
- Develop partnerships with media organizations and independent creators who can amplify our work to a wider audience
- Track evolving trends on video platforms to share and incorporate insights and work with the Product team to monitor and measure analytics related to social media audience growth and engagement
- Create reusable and customizable templates for photo and video posts and identify other posting tools and processes for use by state and national news teams
- Aid the Communications Director with a variety of other social media and communications-related duties, as necessary
Qualifications & Compensation
- At least 6 years of recent, professional experience in social media, digital communications, and/or content creation
- Deep knowledge of social media trends across a wide variety of platforms
- Experience creating a social media strategy / plan for a national organization
- Experience producing and editing short-form video content for social media platforms
- Ability to work across multiple digital formats including video, graphics, and written content
- Strong storytelling skills and ability to translate both investigative and breaking news stories into accessible content for broad audiences
- Familiarity with photo and video editing tools such as Adobe Creative Suite, Canva, CapCut, or similar; familiarity with audio software such as Riverside or Descript is a plus
- Familiarity with social media analytics and performance tracking
- Prior experience in journalism is strongly preferred
- Excellent interpersonal, written and verbal communication skills
- Ability to adapt quickly to new technologies and priorities
- Great self-direction and the ability to manage up
- A strategic thinking and problem-solving approach to their work
- Enthusiastic support for the power of journalism in democracy
- The minimum salary for this role is $100,000 and rises with experience
- Our generous benefits package includes:
- Platinum-level healthcare options with premiums covered 100% for employees and 75% for qualified dependents
- 4 weeks of vacation per year
- 2 weeks of personal leave per year
- 11 paid holidays per year
- 20 hours of paid volunteer time per year
- $75 monthly cell phone reimbursement
- $200 cell phone replacement benefit every two years
- $75 monthly fitness benefit
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