Social Media Strategist

Position Details

General Scope of Duties: The social media strategist acts as community manager, digital content creator and content curator for Connecticut College’s main social media channels.

• Oversee the College’s social media accounts and calendar, develop engaging content based on strategy and the College brand
• Serve as primary point of contact for the social media accounts of Connecticut College, responding to inquiries from internal and external audiences
• Run reports and use data to inform social media strategy
• Work alongside the Social Media Content Creator (Video) to develop engaging video content
• Supervise and lead digital content interns
• Lead weekly meetings with the interns
• Use analytics and data to inform decision-making about social media and digital communications and marketing
• Track engagement across channels and provide analysis and recommendations to ensure greatest reach
• Produce reports for the Director of Digital Marketing on key initiatives, goals and accomplishments
• Serve as a social media consultant within the College, working with constituents across campus to build a vibrant campus social media presence, with an emphasis on collaboration with media/public relations, Advancement and Admission
• Stay abreast of industry trends and anticipate, respond to and adjust to current best practices for existing and emerging social platforms
• Examine and test new platforms as appropriate and explore strategies for gaining engagement
• Manage the College’s social media scheduling tool and create and maintain process documents to ensure robust backup systems and establish protocols and training systems
• Provide training and guidance for social media managers across campus
• Develop an annual content plan to support integrated communications
• Draft and execute content plans for key events campaigns

Education and Skills

• Bachelor’s degree in communications, marketing or digital content field, such as filmography
• 3-5 years of experience in social media
• Proficiency with design tools (Adobe Creative Cloud, Canva, etc.)
• Strong written and verbal communication skills
• Working knowledge of online social media tools
• Basic photography and videography skills required
• Demonstrated problem-solver with strong critical thinking skills
• Comfort with technology and data management
• High integrity and professionalism
• Able to work gracefully under pressure, plan and accomplish goals
• Exceptional interpersonal skills are critical
• Self-motivated and able to collaborate closely and provide solution-driven, positive thinking in a team environment

Preferred Qualifications

• Proficiency with Sprout Social or similar social media scheduling/monitoring tools
• Experience in higher education

Physical Demands

Driving Required: No

Salary Range

$58,000-$61,200

Posting Detail Information

Open Date: 07/23/2026
Applications accepted through: Open Until Filled Yes