Social Media Strategist

Responsibilities

• Write, create, curate, publish and manage content (image, video, written, and audio) on company social media platforms, ensuring brand consistency through tone, look, and feel.
• Develop and maintain social publishing editorial calendar aligned with brand, demand generation, product marketing, customer marketing, communications, and executive visibility initiatives.
• Adapt company messaging, thought leadership, and campaigns into compelling social content tailored for specific audiences and channels.
• Collaborate closely with internal and external teams to develop and implement social media components of integrated marketing campaigns, including a combination of organic, paid, and boosted tactics.
• Curate content for and administer employee social advocacy program.
• Partner with company leaders and subject matter experts to amplify thought leadership and support executive social media presence.
• Regularly measure, report on, and refine tactics based on KPIs such as reach, engagement, sentiment, follower growth, traffic, and conversions.
• Act as community manager across social channels, responding timely to public and private comments and questions.
• Maintain up-to-date, brand-aligned company profiles on social channels and consistently adhere to social media reputation management protocols.
• Administer social platform account security, passwords, and access in conjunction with marketing operations.
• Leverage social listening, competitive analysis, and performance benchmarking to identify industry, competitor, and customer trends, and recommend content opportunities, audience engagement tactics, and channel strategy improvements.
• Represent company and support media and analyst relations through online advocacy.
• Collaborate with internal teams to develop and maintain guidelines for employee social media use.
• Maintain familiarity with key product features and updates to clearly communicate competitive differentiation.
• Facilitate communication between internal teams and external agencies as needed.

Requirements

• Bachelor’s degree in marketing, digital media, writing, journalism, or a related discipline
• 4-6 years of relevant professional experience
• Experience administering social media channels (e.g., LinkedIn, Instagram, YouTube) and social media management platforms (e.g., Sprout Social, Hootsuite, Oktopost, or similar)
• Exceptional writing, editing, and proofreading skills with the ability to transform complex topics into concise and engaging social content
• Strong understanding of content marketing, audience engagement, and brand storytelling principles
• Demonstrated ability to exercise sound judgment when representing a brand across public social channels
• Highly organized self-starter capable of managing both strategic planning and day-to-day execution across multiple channels and priorities
• Experience analyzing performance data and translating insights into actionable recommendations
• Experience creating social graphics using Canva, Adobe Creative Suite, or similar tools

Qualifications

• Basic proficiency in videography, photography, and/or podcast production/tools
• Experience messaging for global audiences across multiple regions and time zones
• Experience supporting executive thought leadership or executive social media programs
• Experience in B2B SaaS, technology, workplace technology, facilities management, corporate real estate, or related industries

Skills

• Strong understanding of content marketing, audience engagement, and brand storytelling principles
• Exceptional writing, editing, and proofreading skills
• Ability to leverage social listening, competitive analysis, and performance benchmarking
• Experience in B2B SaaS, technology, workplace technology, facilities management, corporate real estate, or related industries

Benefits

• Health, Dental, Vision & Pet Insurance
• Dependent, Spousal and Domestic Partner coverage available
• Up to $1000 Company HSA Contribution
• Medical, Dependent Care and Limited FSA Accounts
• Income Protection and Replacement - 100% Company Paid
• Short Term Disability
• Long Term Disability
• Life Insurance
• Employee Assistance Program
• Flexible PTO
• 401K with company match