Jobs · Marketing

Social Media Strategist

New Era Technology · Indianapolis, IN · 2 days ago
RemoteRemoteMarketing$57–$62/hrFull-time
We need to output HTML fragment with sections: About the role? The posting includes intro paragraph about company, then SUMMARY, PRIMARY DUTIES, EXPERIENCE, LANGUAGE SKILLS, QUALIFICATIONS / REQUIRED EDUCATION, PHYSICAL DEMANDS, WORK ENVIRONMENT (including EXPECTED HOURS OF WORK, TRAVEL), then ADA statement, EEO, pay range, privacy, scam warning. We must remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. So we should remove EEO statement, ADA statement? The instruction: "Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions." So we should remove EEO/AA Statements, ADA statement, privacy policy, scam warning. Also remove duplicated lines. Keep substantive info: company intro, summary, primary duties (list), experience, language skills, qualifications/required education, physical demands, work environment (expected hours, travel). Pay range: we have a pay range line: "Below is the pay range of this position for considered candidates based on qualifications and experience. Pay Range $57—$62 USD". That is substantive pay info, so we should include a Pay section. Schedule: we have expected hours of work (normal business hours, may vary, occasional outside). That's schedule info, so include Schedule section. Benefits: not mentioned besides "competitive benefits" in intro. That's a benefit mention but not detailed. The rule: "never create Pay/Schedule/Benefits sections unless the posting actually states them." Benefits: we have "enjoy competitive benefits" in intro. That's a statement of benefits, albeit vague. Should we include Benefits section? It says "competitive benefits" is stated. So we could include a Benefits section with that line. However we should avoid filler like "commensurate with experience". "competitive benefits" is not filler; it's a statement. So include Benefits. We must use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use
  • for any list of duties/requirements/benefits, and

    for prose. We need to decide which headings to use. The posting has sections: SUMMARY (could be About the role), PRIMARY DUTIES (Responsibilities), EXPERIENCE (Experience), LANGUAGE SKILLS (Skills), QUALIFICATIONS / REQUIRED EDUCATION (Qualifications), PHYSICAL DEMANDS (maybe Requirements? but we could treat as Requirements), WORK ENVIRONMENT (Schedule). Also Benefits from intro. Pay from pay range. We should not repeat the job title as a heading. The job title is Social Media Strategist; we shouldn't add heading for that. We need to preserve all substantive information; do not invent or summarize away detail. So we need to keep the exact wording? We can paraphrase but must preserve all info. Safer to keep the sentences as is, maybe split into

    paragraphs. We need to output only HTML fragment, no /, no markdown fences. Let's craft:

    About the role

    Join New Era Technology, where People First is at the heart of everything we do. With a global team of over 3,000 professionals, we're committed to creating a workplace where everyone feels valued, empowered, and inspired to grow. Our mission is to securely connect people, places, and information with end-to-end technology solutions at scale. At New Era, you'll join a team-oriented culture that prioritizes your personal and professional development. Work alongside industry-certified experts, access continuous training, and enjoy competitive benefits. Guided by our core attributes — putting people first, embracing continuous learning, and thriving through collaboration and inclusion — we nurture our people to deliver exceptional customer service. If you want to make an impact in a supportive, growth-oriented environment, New Era is the place for you. Apply today and help us shape the future of work—together

    But note: "Apply today..." is application instruction; we should remove application instructions. So remove that sentence. Also "Apply today and help us shape the future of work—together" is application instruction; remove. Also maybe "Join New Era Technology..." is fine. We need to remove duplicated lines; none. Now SUMMARY: we could incorporate into About the role or separate. Since we already have About the role with company intro, we could add a separate

    Summary

    but headings limited to given list; we can use About the role for summary. But we already used About the role for company intro; maybe better to have About the role contain both company intro and summary. That's okay. But we need to preserve the SUMMARY content: "The Social Media Strategist serves as an expert within the Global Social Media Center of Excellence (COE) to craft, enable, and execute tailored social media strategies supporting key business priorities across brand teams, medical affairs, and paid media partners. This role leverages data, consumer insights, and cross-functional collaboration to drive authentic audience engagement across priority social platforms while ensuring compliance with healthcare industry regulations." We can add that as a

    under About the role after company intro. Now PRIMARY DUTIES: we need a Responsibilities section with

    • for each duty. List duties: - Collaborate cross-functionally with brand teams, medical affairs, paid media, search, web, and creative partners to define and enable organic social media strategies aligned with business goals. - Maintain up-to-date expertise on social media trends, platform developments, and audience behaviors across prioritized networks, including Facebook, Instagram, YouTube, TikTok, X, and Snapchat. - Guide content through internal Medical, Legal, and Regulatory (MLR) review processes, ensuring strict compliance with promotional practices, FDA regulations, privacy policies, and brand standards. - Partner with community managers and social listening teams to extract actionable consumer insights, monitor real-time audience behavior, and feed data into brand channel strategy. - Assist in developing and updating the global social media strategy playbook to standardize capabilities and best practices across the organization. - Analyze performance data from social listening and channel analytics to deliver monthly/quarterly insights, make channel optimization recommendations, and refine program execution. - Collaborate with data, analytics, and media teams to define key performance indicators (KPIs) and build regular scorecard reporting for leadership. - Interface with internal IT teams and external agency partners to implement workflows and processes for deploying approved social capabilities. Make each as
    • . Now EXPERIENCE: we could put under Requirements or Experience heading. Use heading "Experience". Provide as

      paragraphs. Experience bullet points: - 5-7 years of digital or social media marketing experience with a focus on developing and executing social media strategy for enterprise brands or functional areas. - Proven track record of translating consumer insights and brand objectives into integrated marketing campaigns. - Experience navigating regulated content environments, particularly pharmaceutical Medical, Legal, and Regulatory (MLR) review workflows, is preferred. - Demonstrated success working in highly matrixed, dynamic environments and leading cross-functional alignment. We can put as

      • under Experience. Now LANGUAGE SKILLS: heading Skills. Provide as

        paragraphs. - Ability to read, understand, and interpret job-related documents, instructions, policies, and communications in English. - Ability to communicate effectively in English, both verbally and in writing, with employees, customers, vendors, and other business partners, as applicable to the position. Now QUALIFICATIONS / REQUIRED EDUCATION: heading Qualifications. Provide as

        . - Bachelor's Degree or equivalent practical work experience. Now PHYSICAL DEMANDS: heading Requirements? Could be Requirements. Provide as

        paragraphs. - Regular use of hands and fingers to operate a computer, keyboard, mouse, and other office equipment, including repetitive motions such as typing, scrolling, and mouse use. - Ability to communicate effectively and understand verbal communication in person, by telephone, and through video conferencing or other remote communication tools. - Ability to view and read information on computer screens and printed materials, including the ability to adjust focus. - The position requires prolonged periods of computer use and viewing a computer screen. Now WORK ENVIRONMENT: we have EXPECTED HOURS OF WORK and TRAVEL. Could be Schedule section. Provide as

        . - This position generally operates during normal business hours; however, specific start and end times may vary based on business needs, workload, and job responsibilities. Occasional work outside of normal business hours may be required. - Minimal travel may be required on an as-needed basis. Now Benefits: we have "enjoy competitive benefits" from intro. Provide as

        under Benefits. Now Pay: we have Pay Range $57—$62 USD. Provide as

        under Pay. We must not include EEO, ADA, privacy, scam warning. Now ensure we only output HTML fragment. Let's construct:

        About the role

        Join New Era Technology, where People First is at the heart of everything we do. With a global team of over 3,000 professionals, we're committed to creating a workplace where everyone feels valued, empowered, and inspired to grow. Our mission is to securely connect people, places, and information with end-to-end technology solutions at scale. At New Era, you'll join a team-oriented culture that prioritizes your personal and professional development. Work alongside industry-certified experts, access continuous training, and enjoy competitive benefits. Guided by our core attributes — putting people first, embracing continuous learning, and thriving through collaboration and inclusion — we nurture our people to deliver exceptional customer service.

        The Social Media Strategist serves as an expert within the Global Social Media Center of Excellence (COE) to craft, enable, and execute tailored social media strategies supporting key business priorities across brand teams, medical affairs, and paid media partners. This role leverages data, consumer insights, and cross-functional collaboration to drive authentic audience engagement across priority social platforms while ensuring compliance with healthcare industry regulations.

        Responsibilities

        • Collaborate cross-functionally with brand teams, medical affairs, paid media, search, web, and creative partners to define and enable organic social media strategies aligned with business goals.
        • Maintain up-to-date expertise on social media trends, platform developments, and audience behaviors across prioritized networks, including Facebook, Instagram, YouTube, TikTok, X, and Snapchat.
        • Guide content through internal Medical, Legal, and Regulatory (MLR) review processes, ensuring strict compliance with promotional practices, FDA regulations, privacy policies, and brand standards.
        • Partner with community managers and social listening teams to extract actionable consumer insights, monitor real-time audience behavior, and feed data into brand channel strategy.
        • Assist in developing and updating the global social media strategy playbook to standardize capabilities and best practices across the organization.
        • Analyze performance data from social listening and channel analytics to deliver monthly/quarterly insights, make channel optimization recommendations, and refine program execution.
        • Collaborate with data, analytics, and media teams to define key performance indicators (KPIs) and build regular scorecard reporting for leadership.
        • Interface with internal IT teams and external agency partners to implement workflows and processes for deploying approved social capabilities.

        Experience

        • 5-7 years of digital or social media marketing experience with a focus on developing and executing social media strategy for enterprise brands or functional areas.
        • Proven track record of translating consumer insights and brand objectives into integrated marketing campaigns.
        • Experience navigating regulated content environments, particularly pharmaceutical Medical, Legal, and Regulatory (MLR) review workflows, is preferred.
        • Demonstrated success working in highly matrixed, dynamic environments and leading cross-functional alignment.

        Skills

        • Ability to

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